Hasbro Will Release New Corn Maze Superdrop October 12
The upcoming Magic: The Gathering collection will feature Marvel, KPop Demon Hunters, and Labyrinth branding.
Updated on Sept. 29, 2026 in Entertainment — General
Live Poll
Would you purchase collectible trading cards based on your favorite movies or television shows?
Hasbro is set to launch its latest Magic: The Gathering Secret Lair product, the Corn Maze Superdrop, on October 12. The collection will include branded content from Marvel, KPop Demon Hunters, and Labyrinth.
Why it matters
The release continues Hasbro strategy of integrating major intellectual properties into the card game through limited-time offerings. The inclusion of diverse pop culture franchises aims to broaden the appeal of the game beyond its traditional base.
The upcoming collection features Marvel, KPop Demon Hunters, and Labyrinth, drawing on the 1986 film release of Labyrinth. This follows past Superdrop models that have utilized up to 11 distinct drops.
The players
Hasbro
This American multinational toy and board game company owns the rights to Magic: The Gathering and oversees its intellectual property strategy.
Marvel
This media and entertainment company produces a wide array of comic books and cinematic content that is being integrated into the card game.
Labyrinth Enterprises
This entity manages the rights associated with the 1986 fantasy film directed by Jim Henson.
The details
Teaser images shared on X and Bluesky revealed the new lineup, which includes a magpie wearing a traditional Korean gat to represent the KPop Demon Hunters property. Legal disclaimers at the bottom of the promotional materials confirm the partnership with Labyrinth Enterprises, Marvel, and KPop Demon Hunters.
Timeline
1986: Original release of the film Labyrinth.
Q3 2025: Hasbro CEO discussed IP expansion during an earnings call.
October 12: Scheduled release date for the Corn Maze Superdrop.
Industry Dynamics
The Magic: The Gathering Secret Lair series demonstrates a continued trend of leveraging massive pop culture intellectual property to drive demand for collectible trading cards. This move positions the brand to capture new audiences by blending competitive gaming with nostalgia-driven franchise partnerships.
Fans can expect the new horror-themed content to be available for purchase through the official Secret Lair platform starting October 12. Collectors should prepare for limited availability typical of these themed multi-brand drops.
The takeaway
The move underscores the growing trend of cross-franchise integration in the tabletop gaming market to drive collector interest. Fans looking to acquire these specific sets should monitor official release channels ahead of the October date.
What happens next
The Corn Maze Superdrop is scheduled for release on October 12.
Further reading
For more on the latest product announcements, visit Entertainment — General.
Live Poll
Would you purchase collectible trading cards based on your favorite movies or television shows?
