DLJ Produce Will Launch Veteran Support Campaign

The nationwide initiative starts October 1 and runs through Veterans Day to raise funds for service members.

Updated on Sept. 29, 2026 in Philanthropy

Isometric editorial illustration of a wooden harvest crate filled with red grapes, representing a charitable agricultural campaign. — DLJ Produce will launch a nationwide charitable grape sales campaign on October 1 to raise funds for veterans and military families. AI Illustration. Upload story photo >

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Starting October 1, 2026, DLJ Produce will launch a new charitable campaign supporting veterans and military families through grape sales. The promotion, which runs until November 11, 2026, aims to surpass the fundraising totals achieved in previous years.

Why it matters

This initiative provides direct financial support to organizations aiding military families by leveraging retail partnerships. The program links consumer purchasing power to charitable giving during the period surrounding Veterans Day.

Participating retailers will donate 5 cents per pound of Razzle Dazzle grapes sold, with each partner pledging between $10,000 and $50,000. In 2025, the campaign raised over $130,000.

The players

DLJ Produce

This agricultural company organizes the fundraising initiative and coordinates with retail partners.

Stater Bros. Markets

This regional grocery chain is one of the retail partners participating in the charity campaign.

Winn-Dixie

This grocery chain operates retail locations across the Southeast and is participating in the program.

Weis Markets

This mid-Atlantic food retailer is serving as one of the partner locations for the donation drive.

Bashas'

This grocery store chain is involved in the nationwide effort to raise funds for veterans.

The details

Shoppers can participate in the fundraiser by purchasing Razzle Dazzle brand grapes at participating retailers across the United States. Promotional materials will arrive in stores at the start of October to signal the beginning of the donation window.

October 1, 2026: Campaign begins and materials arrive in stores.
November 11, 2026: Campaign concludes on Veterans Day.
2025: The previous campaign raised over $130,000.

Market Landscape

This campaign follows the standard retail industry cause-marketing fundraising model by tying unit sales to a specific charitable donation. Such initiatives allow large grocery chains to align their operations with corporate social responsibility goals while maintaining competitive brand loyalty.

Shoppers at participating retailers can contribute to veteran organizations simply by purchasing qualifying Razzle Dazzle grapes. There are no additional costs to the consumer, as the donation is handled directly by the retail partners based on sales volume.

The takeaway

Consumers looking to support veterans can participate in this drive by choosing specific branded produce during their regular grocery shopping. The model demonstrates how daily household purchases can be directed toward charitable impact without requiring extra action from the buyer.