Consumers Have Prioritized Sleep Solutions

A recent survey indicates that nearly half of Americans are actively seeking functional products to improve their sleep.

Updated on Sept. 29, 2026 in Sleep Disorders

Gouache-painted illustration of a glass water carafe and lavender sprig on a nightstand, representing consumer focus on sleep wellness. — A recent survey reveals that 45% of American consumers are increasingly prioritizing functional foods and beverages specifically designed to improve their sleep quality. AI Illustration. Upload story photo >

Live Poll

Would you purchase food or beverage products specifically marketed to improve your sleep or stress?

A new Knit survey of 509 Americans found that 45% of consumers are prioritizing better sleep as a functional food or beverage benefit. The findings highlight a significant market demand, as 84 million people currently describe their sleep as fair or poor.

Why it matters

Consumers feel underserved by current market offerings regarding sleep and stress management. There is a growing demand for products that deliver clear, measurable benefits to solve these daily challenges.

A survey of 509 Americans revealed that 45% of respondents hope to improve their sleep, while 81% report that mental activity prevents quality rest. Additionally, 30% of consumers seek effective energy sources that avoid a post-consumption crash.

The players

Knit

Knit is a consumer research firm that specializes in identifying market trends and purchasing behaviors through targeted surveys.

The details

Knit surveyed consumers who have recently purchased supplements or functional foods to identify underserved needs in the wellness sector. The study also noted that 91% of respondents view hydration as important, yet 14.5% struggle to maintain adequate fluid intake.

Knit released the survey findings on September 29, 2026.
A 2022 Gallup report previously identified sleep quality issues among Americans.

The Big Picture

This study follows the precedent established by the 2022 Gallup report on American sleep quality to measure the ongoing public health trend. It underscores how sleep deficiency has become a consistent focal point for consumer-driven wellness solutions.

Consumers struggling with rest may find an increasing number of targeted functional food and beverage options hitting store shelves soon. This shift could simplify the process of incorporating sleep-supportive ingredients into daily nutritional routines.

The takeaway

Addressing sleep quality through diet is becoming a primary focus for many Americans looking to solve stress and rest issues. Readers may benefit from prioritizing hydration and reducing late-night mental activity to better align with current wellness trends.