Brazi Bites Released New Chocolate Chip Waffles

The company has expanded its frozen waffle line with a new grain-free, gluten-free option for consumers.

Updated on Sept. 29, 2026 in Healthy Food

Bold vector editorial illustration of a textured chocolate chip waffle on a simple plate, representing a new breakfast product launch. — Brazi Bites has expanded its frozen breakfast line with the launch of new grain-free and gluten-free chocolate chip waffles in the United States. AI Illustration. Upload story photo >

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Brazi Bites has launched its new Chocolate Chip Waffles, marking the latest addition to its frozen breakfast lineup. The waffles, which were a top-requested flavor, are free from gluten, soy, and grain.

Why it matters

The company introduced the chocolate chip variety in response to years of consumer demand for the flavor. This addition aims to meet the needs of shoppers seeking allergy-friendly frozen breakfast alternatives.

Each 7.4-ounce box contains six gluten-free, soy-free, and grain-free waffles. These products retail at a suggested price point between $4.99 and $5.99.

The players

Brazi Bites

A food company that produces frozen products and has a distribution network reaching 20,000 stores nationwide.

The details

The new flavor joins an existing lineup of Blueberry, Homestyle, and Cheesy varieties that contain no artificial colors or flavors. These products are currently rolling out to the frozen sections of select regional retailers across the United States.

Brazi Bites launched its frozen waffle line in 2023.
The Chocolate Chip Waffles debuted on September 29, 2026.

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Culture Shift

The introduction of these waffles mirrors the broader consumer movement toward grain-free and allergen-friendly convenience foods. As shoppers prioritize specific dietary labels, brands are increasingly reformulating classic breakfast staples to capture wider market share.

Shoppers can find these new waffles in the frozen aisles of select regional retailers. Consumers should expect price points between $4.99 and $5.99 depending on the specific store location.

The takeaway

Consumers looking for allergy-friendly breakfast options now have an expanded variety of grain-free choices available in grocery stores. Keep an eye on local frozen sections as distribution continues to grow across the country.