120/80 Health Group Established New Holding Structure
The eight-year-old firm reorganized its leadership and brand identity to support integrated marketing services.
Updated on Sept. 29, 2026 in Healthcare
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The firm 120/80 has formally established a parent holding company structure known as 120/80 Health Group. This move aligns the organization with client demands for comprehensive commercial business outcomes.
Why it matters
The company seeks to expand its service capabilities beyond traditional PR to provide integrated marketing. This structural change allows the firm to share resources more effectively across its subsidiary agencies.
The firm has operated for eight years prior to this reorganization. The new group structure now encompasses both 120/80 and AOx3 as distinct agencies.
The players
Randi Liodice
She joined the company as chief growth officer to support the new organizational structure.
Paula DeGangi
She serves as the chief client officer and managing partner of the AOx3 agency.
Mike Fay
He was appointed as the group chief strategy officer and managing partner.
Jen Long
She holds the role of chief client officer and managing partner of the 120/80 agency.
The details
The firm has removed the word Marketing from the 120/80 brand name as part of the transition to the new parent group. Several leadership appointments were made, including Randi Liodice as chief growth officer and Mike Fay as group chief strategy officer.
Timeline
September 29, 2026: The company officially unveiled the new group structure.
Market Landscape
The formation of 120/80 Health Group follows the broader industry trend of agencies consolidating under parent holding structures to provide integrated services. This shift positions the company to compete more effectively against larger, multidisciplinary firms by centralizing strategy and growth resources.
Clients can expect a more unified approach to their service requirements through the shared resource model of the new holding group. This reorganization aims to deliver more cohesive commercial business outcomes across the firm's global client roster.
The takeaway
The transformation of 120/80 reflects a strategic pivot toward versatile, integrated business solutions in the healthcare communications sector. Clients looking for agency partners should prioritize firms that have successfully transitioned from single-service models to scalable holding structures.
Further reading
For more on industry shifts, explore the Healthcare sector.
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