White Label Storage Deployed AI Chatbot

The company has introduced a new 24/7 automated tool across its nationwide network of self-storage facilities.

Updated on Sept. 28, 2026 in Remote Work

Isometric editorial illustration showing a repetitive corridor of closed metal storage doors, representing digital infrastructure integration. — White Label Storage has implemented a new AI-powered chatbot to automate customer service and account management across its more than 200 U.S. facilities. AI Illustration. Upload story photo >

Live Poll

Do you trust that AI-powered customer service chatbots provide better support than speaking to a person?

White Label Storage has launched an AI-powered chatbot to assist customers with unit availability, pricing, and account management. The tool is designed to provide rapid support around the clock for users at more than 200 facilities.

Why it matters

The implementation aims to streamline operations and improve customer convenience by handling routine inquiries without the need for phone calls. This move marks a shift in how self-storage companies manage digital interactions with their tenants.

White Label Storage now provides automated support for over 200 facilities nationwide. This network is four times the size of the 50 locations currently operated by Local Locker Storage.

The players

White Label Storage

This company manages a portfolio of more than 200 self-storage facilities located across the United States.

Local Locker Storage

This storage operator was launched by Alex Hartman and Peter Smyth and maintains more than 50 locations.

Alex Hartman

He is a cofounder of Local Locker Storage who helped launch the firm in 2018.

Peter Smyth

He is a cofounder of Local Locker Storage who helped launch the firm in 2018.

The details

The new chatbot integrates with the StorBill system to allow existing tenants to manage their accounts through secure authentication. For complex issues such as payment disputes, the AI automatically directs users to contact the facility via phone.

Alex Hartman and Peter Smyth launched Local Locker Storage in 2018.
White Label Storage was cofounded in 2022.
The chatbot was introduced across the portfolio on September 28, 2026.

Market Landscape

The integration with the StorBill automated billing system represents a broader trend of digital consolidation within the self-storage industry. By automating front-end customer support, firms are increasing operational efficiency to remain competitive against other major national operators.

Customers can now verify unit sizes and pricing at any time without waiting for office hours. If a user encounters an issue that the bot cannot resolve, they will be prompted to call their local facility for direct assistance.

The takeaway

Self-storage users should verify their account details via the chatbot portal for the fastest service. For complicated billing disputes, it remains more efficient to contact the facility directly to speak with a human representative.