Sales Rabbit Launched Roof Rabbit Platform
The new software integrates tools from recent acquisitions to streamline roofing sales and production workflows.
Updated on Sept. 28, 2026 in Software
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Sales Rabbit has launched Roof Rabbit, a new platform that consolidates software components from its acquisitions of ROOFLE and RoofLink. The system is designed to unify online purchasing, in-field sales, and back-office production workflows.
Why it matters
The platform aims to eliminate common inefficiencies within the roofing sector by shortening both the sales cycle and the time required for administrative processing. It addresses the industry-wide need for more connected software ecosystems.
The platform utilizes the ROOFLE engine, which has previously generated more than 5 million estimates. Users can generate new quotes in under 30 seconds through the integrated interface.
The players
Sales Rabbit
Sales Rabbit is a technology company specializing in software solutions for field sales teams.
ROOFLE
ROOFLE is a software developer that provides automated estimation engines for the roofing industry.
RoofLink
RoofLink is a software platform focused on managing production workflows and roofing project logistics.
The details
Roof Rabbit connects previously disparate systems to offer a single interface for roofing professionals. By integrating the capabilities of ROOFLE and RoofLink into the Sales Rabbit infrastructure, the company seeks to bridge the gap between initial customer contact and project completion.
Timeline
Late 2024: Sales Rabbit acquired RoofLink.
Early 2026: Sales Rabbit acquired ROOFLE.
September 2026: Roof Rabbit launched in limited release.
The Tech Race
This platform follows a broader pattern of consolidation within the roofing software ecosystem. It replaces disconnected legacy systems with a unified architecture designed to compete against specialized point-solution software.
Roofers and sales teams can expect a reduced administrative burden as the system automates quote generation and syncs production data. Users will likely see a faster transition from a prospect inquiry to a signed contract due to the platform integration.
The takeaway
The move underscores how integrating niche software tools can significantly improve operational efficiency in specialized construction trades. Professionals should look for similar consolidation trends as companies seek to simplify their software stacks.
Further reading
For more on how new tools are changing industry operations, visit the Software section.
More information
To apply for access to the platform, visit the Roof Rabbit early access application.
Source note: This article includes information reported by Roofing Contractor.
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