Honda Launched Marketing Campaign for 2027 Passport
The company debuted its Base to Captain campaign as the new Passport TrailSport arrived at U.S. dealerships.
Updated on Sept. 28, 2026 in Car Types
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Honda has launched a new national advertising campaign titled Base to Captain to support the introduction of the 2027 Honda Passport TrailSport. The vehicle is now arriving at dealerships across the United States.
Why it matters
The campaign serves to bolster the market presence of the updated TrailSport model, which features enhanced hardware capabilities. It aims to drive consumer awareness during a major rollout of the new vehicle line.
The new marketing campaign features a 30-second video spot. The 2027 Honda Passport TrailSport includes a revised suspension and increased ride height.
The players
Honda
This Japanese multinational manufacturer produces automobiles and is also active in aerospace research, including reusable rocket technology.
The details
The Base to Captain commercial will air across a wide range of platforms including the NBA, WNBA, NHL, and college and professional football programming. The campaign is being distributed via national broadcast, cable, and streaming television services.
Timeline
The 2027 Honda Passport TrailSport arrived at U.S. dealerships during the week of September 28, 2026.
Roadmap
This campaign aligns with the broader push to modernize Honda's rugged off-road portfolio through the specialized TrailSport trim. By focusing on enhanced suspension and ride height, the brand is positioning itself to compete more aggressively in the specialized adventure-vehicle market.
Consumers interested in the 2027 Honda Passport TrailSport can now visit local dealerships to test drive the vehicle. The increased ride height and revised suspension offer potential buyers more capability for off-road environments than previous models.
The takeaway
The arrival of the 2027 Passport TrailSport marks a significant update to Honda's SUV lineup. Drivers seeking off-road performance should evaluate the new suspension geometry against their specific outdoor requirements.
Further reading
For more on the latest vehicle launches in the U.S. market, visit the Car Types section.
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