Heaven Hill Brands Released New Carolans Flavors

The company introduced Strawberries & Cream and Chocolate Cream varieties to the U.S. market in September 2026.

Updated on Sept. 28, 2026 in Cocktails

Gouache-painted editorial illustration of a crystal glass filled with creamy liqueur, alongside a strawberry and chocolate, evoking a new product launch. — Heaven Hill Brands expanded its Carolans liqueur portfolio this month with the introduction of new Strawberries & Cream and Chocolate Cream varieties across the United States. AI Illustration. Upload story photo >

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Heaven Hill Brands expanded its liqueur portfolio with the introduction of Carolans Strawberries & Cream and Carolans Chocolate Cream. The products were made available across the United States starting in September 2026.

Why it matters

The launch serves as an extension of the existing Carolans brand line, which utilizes Irish whiskey, farm cream, and honey as its foundational ingredients. The company is supporting the release with a new promotional campaign titled the Official Herd Tasting Protocol.

Both new liqueur varieties feature a 17% ABV and are sold in 50ml and 750ml bottle formats. The 750ml bottles carry a suggested retail price of $17.99.

The players

Heaven Hill Brands

This is a private, family-owned distilled spirits producer that manages a diverse portfolio of American whiskeys and imported liqueurs.

The details

Each liqueur is crafted using a blend of Irish whiskey, natural honey, and fresh farm cream to create the base profile. Alongside the product rollout, the brand initiated a marketing push centered on the Carolans Dairy Department concept.

The new Carolans liqueur flavors became available in the United States in September 2026.

Culture Shift

This release reflects the broader industry trend of infusing traditional spirit categories with dessert-forward flavors to capture changing consumer palates. It positions the brand to compete more directly in the flavored beverage space by leaning into nostalgia-driven consumption habits.

Shoppers can now find these 750ml bottles at major liquor retailers for the suggested price of $17.99. These additions offer consumers new options for mixing into cocktails or dessert-based drinks.

The takeaway

These flavor extensions provide consumers with more variety within the affordable luxury spirits segment. Customers looking to try the new varieties should check local inventory for availability in both the standard 750ml size and the smaller 50ml trial formats.