Disney Authorized AI Use for Performance Reviews
The company issued internal guidance suggesting that employees utilize AI tools to assist in drafting their annual goals.
Updated on Sept. 28, 2026 in Artificial Intelligence
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Disney has distributed an internal document encouraging staff members to use AI tools for preparing annual performance reviews and setting professional goals. Employees are authorized to use Microsoft Copilot to brainstorm and draft development plans.
Why it matters
Management aims to improve the efficiency of the annual review cycle while seeking tangible value from their existing financial investments in AI technology.
Disney recommends that employees generate at least three professional goals using AI chatbots. Staff may input role titles and team objectives into authorized tools like Microsoft Copilot to summarize yearly achievements.
The players
Disney
This multinational mass media and entertainment conglomerate has increasingly integrated artificial intelligence across its various business units.
Josh D'Amaro
He serves as the CEO of Disney and was responsible for overseeing the hiring of a new chief technology officer in 2026.
Microsoft Copilot
This AI-powered digital assistant is authorized for use by employees to assist with brainstorming and professional writing tasks.
The details
Employees are instructed to use chatbots to draft development plans, though staff members remain responsible for verifying the accuracy of all AI-generated content. This policy complements other company initiatives, including the use of AI to generate advertisements for Disney+ and the creation of an AI adoption dashboard.
Timeline
In mid-September 2026, Disney hired a new chief technology officer.
On September 28, 2026, details regarding the AI performance review policy were reported.
The Tech Race
The adoption of Microsoft Copilot represents a broader industry shift toward embedding generative AI into standard human resources workflows. This evolution replaces traditional manual drafting methods and positions the company to maximize productivity gains from its existing tech stack.
Employees at the company will likely experience a shift in how they prepare their annual goals, moving toward automated drafts that require human review. Users should remain cautious of AI-generated content to ensure that their self-assessments remain accurate and reflective of their actual work.
The takeaway
Using AI for performance reviews can streamline administrative tasks, but it places a greater burden on the employee to verify the accuracy of the output. Readers should treat these tools as brainstorming aids rather than substitutes for their own professional judgment.
Further reading
For more on how major corporations are integrating new systems, visit the Artificial Intelligence section.
Live Poll
Would you trust an AI-generated self-assessment to accurately represent your professional performance and goals?
