All Things Launched Butter Products in Whole Foods

The dairy brand has debuted three butter varieties across 500 Whole Foods Market locations in the United States.

Updated on Sept. 28, 2026 in Organic Food

Bold vector editorial illustration showing a square butter block, wooden knife, and herbs on marble, representing a fresh food product. — All Things has officially launched three butter varieties in 500 Whole Foods Market locations across the United States. AI Illustration. Upload story photo >

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All Things has officially entered the U.S. market, launching three butter SKUs in 500 Whole Foods Market stores. The expansion follows a seven-figure investment from Spacestation Investments designed to support the brand's growth.

Why it matters

The company aims to establish a modern dairy presence in the U.S. by capitalizing on identified market opportunities for its products. This move aligns with a broader strategy to scale the brand across multiple dairy categories.

The U.S. launch includes 8oz Salted and Unsalted butter sticks, alongside 4oz Garlic & Herb sticks. The brand has previously reported 1 billion social media views for its butter content.

The players

All Things

This is a dairy brand focused on modernizing products across multiple food categories.

Whole Foods Market

This is a multinational supermarket chain that specializes in selling natural and organic products.

Spacestation Investments

This is an investment firm that provides funding to support the expansion and scaling of emerging brands.

Thomas Straker

He is a chef and entrepreneur who recently expanded his culinary operations to New York.

The details

The rollout leverages a strategy previously tested in the UK market, where butter lines were introduced in Tesco in May 2026. All Things is concurrently scaling its reach, with its cottage cheese range expected to hit 10,000 stores by the end of 2026.

May 2026: All Things launched butter lines in Tesco.
September 2026: Thomas Straker opened a restaurant in New York.
28 September 2026: The brand launched three butter products in U.S. Whole Foods Market stores.

Culture Shift

The dairy industry is undergoing a significant transformation as digital-first brands attempt to disrupt traditional supermarket shelves. This shift reflects a wider movement where social media-heavy marketing is leveraged to bridge the gap between niche food audiences and mass-market retail.

Shoppers can now purchase All Things butter products at local Whole Foods Market locations across the country. These new options provide consumers with access to the brand's specific butter formats, which were previously limited to international markets.

The takeaway

The rapid expansion of All Things highlights how digital engagement can be successfully converted into physical retail shelf space. Consumers interested in premium dairy can now evaluate these new offerings against established shelf staples.