Airforwarders Association Appointed Steve Smith CEO

The trade association named Steve Smith as its new Chief Executive Officer following Brandon Fried’s 21-year tenure.

Updated on Sept. 28, 2026 in People

Isometric editorial illustration of a shipping container hanging from a gantry crane, representing the logistics industry.
The Airforwarders Association has appointed Steve Smith, formerly of Rolls-Royce Civil Aerospace, as its new Chief Executive Officer. AI Illustration. Upload story photo >

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The Airforwarders Association has selected Steve Smith to serve as its new Chief Executive Officer. He succeeds outgoing leader Brandon Fried, who will remain with the organization through a transition period.

Why it matters

The leadership change at the Airforwarders Association marks a significant shift in direction for the industry advocacy group. Smith brings extensive experience in logistics and humanitarian aid, having previously led Airlink for 13 years.

During his tenure at Airlink, Smith helped the organization reach nearly $20 million in revenue and facilitated aid across 100 countries. He also collaborated with 250 humanitarian groups to respond to over 200 disasters.

The players

Steve Smith

He is the newly appointed Chief Executive Officer of the Airforwarders Association and former leader of Airlink.

Brandon Fried

He is the outgoing leader of the Airforwarders Association who served the organization for 21 years.

Airforwarders Association

This is a professional trade organization representing companies in the air cargo and freight logistics industry.

Airlink

This is a non-profit organization that coordinates logistics and transportation resources to support disaster relief efforts.

The details

Steve Smith joins the association after holding a senior commercial role at Rolls-Royce Civil Aerospace. He brings 25 years of overall leadership experience to the position, having managed operations involving more than 50 airlines and logistics companies.

Timeline

  1. September 28, 2026: The Airforwarders Association announced the appointment of Steve Smith.

  2. October 26-29, 2026: Smith and Fried will attend the Air Cargo Forum in Miami.

Market Landscape

This transition reflects a broader trend of long-term leadership stability within major logistics trade groups. The move positions the Airforwarders Association to integrate fresh commercial aerospace experience into its ongoing industry advocacy efforts.

Industry stakeholders and logistics professionals can expect continuity as the association manages the leadership handoff. Members and partners should anticipate standard operations during this transition period.

The takeaway

The appointment of a seasoned executive with a background in both commercial aerospace and humanitarian logistics signals a strategic evolution for the association. Stakeholders should monitor upcoming industry forums for further updates regarding the new executive vision.

What happens next

Steve Smith and Brandon Fried are scheduled to attend and be available for interviews at the Air Cargo Forum in Miami, which takes place from October 26 to October 29, 2026.

Further reading

Learn more about the latest leadership changes within the industry on our People page.

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Do you trust that logistics industry trade associations effectively represent the interests of local businesses?