Kohl’s Expanded Babies R Us Shops in September
The retailer added 56 new in-store baby sections and launched a new gifting assortment across all U.S. locations.
Updated on Sept. 27, 2026 in Babies
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In September 2026, Kohl's expanded its footprint by opening 56 new Babies R Us shops, including a location at 4971 Stelton Road in South Plainfield. The retailer also introduced a new Babies R Us gifting assortment at all store locations nationwide.
Why it matters
The expansion aims to capture more of the parenting market by integrating nursery essentials and baby gear directly into existing department stores. By offering a curated range of gifts under $25, Kohl's is positioning itself to be more competitive in the affordable baby goods sector.
Kohl's added 56 new Babies R Us sections to its fleet and launched a gifting assortment across all stores. The inventory includes baby gear, nursery items, and gift sets priced under $25.
The players
Kohl's
Kohl's is a major American department store retail chain that operates over 1,100 locations across the United States.
Babies R Us
Babies R Us is a specialty retailer focused on baby and toddler products that previously operated as a standalone brand.
The details
The new shops feature specialized inventory such as Millie Moon diapers and exclusive Hallmark gift sets. Shoppers can also find an expanded collection of baby essentials, including bibs, blankets, and crib sheets.
Timeline
Kohl's opened 56 additional Babies R Us shops in September 2026.
A Babies R Us gifting assortment reached all stores in Fall 2026.
Culture Shift
This strategy reflects a broader trend of big-box retailers consolidating specialized baby brands to compete with online marketplaces for new parents. By bringing the Babies R Us brand into physical stores, Kohl's is attempting to revive the legacy of a once-dominant specialty retailer.
Shoppers can now access a wider range of baby gear and affordable gift options directly at their local Kohl's store. These additions simplify the process of finding baby shower gifts and nursery necessities while visiting a convenient physical retail location.
The takeaway
Parents and gift-givers benefit from increased in-store access to baby essentials and competitively priced gift sets. This expansion signals that convenience and affordability remain the primary drivers for retailers looking to maintain customer loyalty in the baby market.
Further reading
For more on the changing landscape of family-focused retail, visit our Babies section.
Source note: This article includes information reported by NJ.
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Would you consider shopping for baby gear at a local Kohl's store?
