Amul Partnered With U.S. Dairy Producers in 2024

The Indian dairy giant teamed up with the Michigan Milk Producers Association to sell products in the United States.

Updated on Sept. 27, 2026 in Organic Food

Screen-print poster illustration featuring a stainless steel milk churn on a wooden pallet, representing dairy industry partnerships. — The Indian dairy giant Amul has partnered with the Michigan Milk Producers Association to produce and sell dairy products domestically within the United States. AI Illustration. Upload story photo >

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In 2024, the Indian dairy brand Amul formed a strategic partnership with the Michigan Milk Producers Association to begin selling fresh milk products across the United States. The initiative marked the brand's entry into the American market, starting with the availability of Amul Gold in Costco retail stores in October 2024.

Why it matters

This partnership leverages existing U.S. dairy infrastructure and local supply chains to produce Amul-branded products domestically. The strategy allows the brand to integrate into the American dairy ecosystem while maintaining its specific milk fat formulations for consumers.

Amul Gold features a 6% milk fat content, while other offerings like Amul Shakti, Amul Taaza, and Amul Slim n Trim contain 4.5%, 3%, and 2% milk fat respectively. These products are being distributed through the Costco retail network.

The players

Amul

Amul is a prominent Indian dairy cooperative based in Gujarat that is managed by the Gujarat Co-operative Milk Marketing Federation.

Michigan Milk Producers Association

Founded in 1916, this member-owned dairy cooperative operates processing facilities across Michigan, Ohio, Indiana, and Wisconsin.

Costco

Costco is a multinational retail corporation that operates a large chain of membership-only warehouse clubs.

The details

The collaboration utilizes milk sourced from members of the Michigan Milk Producers Association, which operates across Michigan, Ohio, Indiana, and Wisconsin. Future plans for the brand include expanding its U.S. dairy portfolio to eventually include fresh cream, curd, and buttermilk.

The Michigan Milk Producers Association was established in 1916.
Amul and the Michigan Milk Producers Association formed their partnership in 2024.
Amul Gold entered the Costco retail network in October 2024.

Culture Shift

Amul's strategy of partnering with established domestic dairy associations follows a growing industry pattern of global brands localizing supply chains to overcome import limitations. This approach reflects a broader shift toward integrating international food standards into the local American market.

Consumers can expect to find specific Amul milk formulations with varying fat content levels on shelves at local Costco locations. This expands the variety of dairy options available to shoppers who may prefer these specific international product standards.

The takeaway

The entry of international dairy brands into U.S. retailers highlights the increasing globalization of grocery aisles. Shoppers should check product labels for specific milk fat percentages to see how these new options compare to traditional domestic offerings.