Primetime Earned $2.7 Million in Thursday Previews

The new film is projected to reach an opening weekend box office between $17 million and $20 million.

Updated on Sept. 26, 2026 in Film — General

Vintage film projector reels and metallic canisters on a workbench, illuminated by a warm beam of light in a dark room. — Primetime, starring Robert Pattinson, earned $2.7 million in Thursday previews and is projected to hit up to $20 million in its opening weekend. AI Illustration. Upload story photo >

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Directed by Lance Oppenheim and starring Robert Pattinson, the film Primetime earned $2.7 million in domestic Thursday preview screenings. The movie is now on track to secure an opening weekend box office haul estimated between $17 million and $20 million.

Why it matters

The performance of Primetime is being closely monitored to see if it will outperform The Drama, currently held as Robert Pattinson's highest-grossing A24 opening. Success here could reinforce the actor's draw in limited-release distribution models.

Primetime generated $2.7 million in its Thursday preview debut. Industry projections estimate a total opening weekend gross ranging from $17 million to $20 million.

The players

Lance Oppenheim

He is the director of the film Primetime.

Robert Pattinson

He is a prominent actor who portrays the character Chris Hansen in the film.

The details

The film, which features Robert Pattinson as Chris Hansen, released worldwide on September 25, 2026. Data tracking indicates that Primetime is positioned to potentially eclipse the $14,380,197 opening weekend record set by The Drama in April 2026.

April 2026: The Drama opened in the United States and Canada.
September 25, 2026: Primetime arrived in theaters worldwide.
September 26, 2026: Thursday preview earnings were officially reported.

Industry Dynamics

The film follows a pattern set by previous A24 releases, aiming to build momentum through strong domestic openings. Its performance is being measured against the studio record established by The Drama, which ultimately grossed $134.94 million worldwide.

Viewers can currently see the film in theaters as it completes its wide release rollout. Tickets are available through standard theatrical channels, with availability expected to remain consistent throughout the opening weekend.

The takeaway

The strong preview numbers suggest a high level of audience interest for this specific release. Consumers interested in catching the film should check local listings to ensure availability during the busy opening weekend window.