Pharrell Williams and Pusha T Launched Coffee Brand
The rap duo introduced a new coffee line in September 2026 called Grindin Coffee.
Updated on Sept. 26, 2026 in Coffee
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In September 2026, Pharrell Williams and Pusha T launched a new coffee brand called Grindin Coffee. The brand is produced in partnership with manufacturer Lavazza.
Why it matters
The brand draws its name and inspiration from the 2002 song Grindin, which was released by the rap duo Clipse. It highlights a crossover between the musicians' early career roots and consumer retail products.
Grindin Coffee offers two roast varieties, with the medium roast featuring beans from South America and the dark roast blending beans from Central America, South America, and Southeast Asia. Products are available for order online in both whole bean and ground options.
The players
Pharrell Williams
He is a prominent musician and producer known for his extensive work in the global music industry.
Pusha T
He is a noted rapper and songwriter who rose to prominence as one half of the hip-hop duo Clipse.
Lavazza
This is an Italian manufacturer of coffee products known for its long-standing presence in the international coffee market.
The details
Developed in collaboration with Lavazza, the new line aims to bring the artists' aesthetic into the daily routines of coffee drinkers. Consumers can purchase these selections directly through the official brand website.
Timeline
2002: The rap duo Clipse released the song Grindin.
September 2026: The founders officially launched Grindin Coffee.
Culture Shift
This venture follows a growing trend of musicians leveraging their intellectual property, such as the 2002 song Grindin, to launch curated lifestyle brands. By transitioning from stage to shelf, artists are increasingly shaping modern consumerism through personal branding.
Consumers can purchase the medium and dark roast varieties directly through the online store. The transition from whole bean to ground options allows buyers to tailor their preparation to their preferred brewing method.
The takeaway
The launch demonstrates how iconic song titles can serve as a foundation for new business ventures in the competitive beverage sector. Fans of the artists and coffee enthusiasts alike can now access these specific roast profiles via the new online storefront.
Further reading
Discover more about the evolving market for premium beverages in our Coffee section.
More information
To view product availability and roast details, visit the Grindin Coffee brand website.
Source note: This article includes information reported by The Virginian-Pilot.
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