Peet's Coffee Has Celebrated 60th Anniversary

The company marked six decades by offering coffee for 25 cents to commemorate the brand's founding.

Updated on Sept. 25, 2026 in Coffee

Peet's Coffee Has Celebrated 60th Anniversary

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Are you planning to visit a local business to participate in their anniversary promotional events?

Peet's Coffee has launched a promotional event featuring 25-cent coffee to celebrate its 60th anniversary. This initiative commemorates the opening of the first coffee bar by Alfred Peet in 1966.

Why it matters

The promotion marks the brand's long-standing history and legacy in the specialty coffee industry. It serves as a thank-you to the community by referencing the original pricing model of the brand's early years.

The brand is offering 25-cent coffee and a $30 Cold Brew Pass at select locations to celebrate its 60-year history. Additionally, a 25% discount is currently available on the company website.

The players

Peet's Coffee

This coffee company was founded in 1966 and specializes in premium roasted beans and retail coffee bars.

Alfred Peet

He was the founder of the coffee brand who opened the original coffee bar in Berkeley.

The details

The brand is celebrating the milestone by revisiting the roots of its founder, who established the first coffee bar in Berkeley in 1966. Beyond the in-store coffee deal, customers can utilize the Cold Brew Pass or shop online for discounted products.

1966 marked the year Alfred Peet opened the first coffee bar in Berkeley.

Roadmap

This promotion follows the long-standing industry pattern of brands using founding anniversaries to drive consumer engagement. It highlights the continued legacy of the 1966 founding of Peet's Coffee in Berkeley, which helped define the modern craft coffee movement.

Customers can take advantage of the 25-cent pricing at select locations to save on their daily caffeine routine. The additional website discount and Cold Brew Pass provide long-term savings for those who frequently purchase coffee products.

The takeaway

Celebrating a milestone with legacy pricing allows customers to experience a piece of the brand's history while enjoying reduced costs. Keeping an eye on anniversary announcements can provide significant savings for loyal coffee consumers.