FlyQuest President Apologized for Controversial Video
The esports organization unlisted a video featuring an AI-generated image of streamer Marc Lamont.
Updated on Sept. 25, 2026 in eSports
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FlyQuest president Chris Smith issued a public apology after the organization unlisted a controversial video that featured an AI-generated image of streamer Marc Lamont. The video, titled Did Content Creators Bankrupt Esports?, had been public since April 2026.
Why it matters
The organization removed the video because it realized keeping it public was interpreted as doubling down on content that caused toxicity toward featured creators. Smith acknowledged the video failed to facilitate a nuanced discussion on the state of the industry.
Streamer Marc Lamont brings approximately 50,000 unique viewers to his LCS broadcasts. This follows a recent series where Team Liquid defeated FlyQuest 3-0 in the playoffs.
The players
FlyQuest
FlyQuest is a professional esports organization that competes in the League of Legends Championship Series.
Chris Smith
Chris Smith serves as the president of the esports organization FlyQuest.
Marc Lamont
Marc Lamont is a content creator and streamer known for his broadcasts of the League of Legends Championship Series.
Team Liquid
Team Liquid is a prominent professional esports organization that recently defeated FlyQuest in the playoffs.
Shopify Rebellion
Shopify Rebellion is a professional esports organization scheduled to face FlyQuest in an upcoming match.
The details
FlyQuest unlisted the video after it drew significant criticism for its depiction of Lamont and the negative community response it generated. The organization remains focused on its upcoming competitive schedule following the recent loss to Team Liquid.
Timeline
April 2026: FlyQuest published the video.
September 21, 2026: Marc Lamont led a broadcast of the playoff match.
September 25, 2026: FlyQuest plays against Shopify Rebellion.
The Big Picture
This incident follows a pattern set by the broader industry pushback against the unauthorized use of AI-generated likenesses in marketing materials. It highlights the growing tension between organizations and content creators regarding the ethics of using AI in promotional content.
The 3-0 loss to Team Liquid forces FlyQuest to prepare for their upcoming match against Shopify Rebellion on September 25. Fans of the league should monitor how this organizational controversy impacts community engagement during future broadcasts.
The takeaway
Organizations should exercise caution when using generative AI tools to depict public figures in commercial content. Ensuring that promotional material encourages nuanced discussion rather than toxicity remains essential for maintaining positive relations with the creator community.
Further reading
For more on the competitive landscape, visit the eSports section.
Source note: This article includes information reported by Dot Esports.
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