5 Gum and ADÉLA Launched Resin-Encased Fashion Line
The limited-edition collection features five performance looks incorporating pieces of chewed gum preserved in resin.
Updated on Sept. 25, 2026 in Fashion
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5 gum and artist ADÉLA have debuted a collaborative fashion collection that incorporates actual gum chewed by the musician during tour rehearsals. These unique garments were created in partnership with stylist Chris Horan and will be worn during upcoming live performances.
Why it matters
The partnership was designed to celebrate the five senses at the core of the 5 gum brand identity. Following the tour, the stage-worn pieces will be auctioned to support the Save The Music Foundation.
The collection features five custom performance looks, including a top, shorts, a hat, a belt, and a microphone stand. Each piece utilizes pieces of chewed gum preserved in resin.
The players
ADÉLA
She is a musician who collaborated with 5 gum to create a performance fashion line using materials from her tour rehearsals.
Chris Horan
He is a professional stylist who partnered with ADÉLA to craft the resin-encased fashion pieces.
Save The Music Foundation
This is a non-profit organization that works to restore music education in schools and will receive the proceeds from the collection auction.
5 gum
This is a chewing gum brand that launched this collaboration to celebrate the five senses as a key component of its brand identity.
The details
Stylist Chris Horan worked with ADÉLA to craft the five custom performance looks that integrate gum pieces chewed throughout the artist's tour rehearsals. The resulting collection includes a top, shorts, a hat, a belt, and a microphone stand to be worn across five specific tour stops.
Timeline
Post-tour: The collection will be auctioned on eBay.
Culture Shift
This collaboration highlights the growing trend of artists using unconventional, high-concept merchandise to foster deeper engagement with their audience. It reflects a shift where pop culture branding increasingly prioritizes unique experiential items over traditional retail apparel.
Fans attending the performances in Nashville, Atlanta, Salt Lake City, Denver, and Phoenix will have the first opportunity to see these unique garments in person. Interested supporters should monitor upcoming post-tour auction announcements on eBay to participate in bidding.
The takeaway
This project demonstrates how artists are increasingly blending performance art with wearable merchandise to drive charitable giving. Fans interested in supporting music education can look toward the upcoming auction as the primary way to interact with these unique items.
What happens next
ADÉLA will debut the pieces at upcoming tour stops in Nashville, Atlanta, Salt Lake City, Denver, and Phoenix. The items are scheduled for an eBay auction following the conclusion of the tour.
Further reading
For more on evolving trends in the industry, visit our Fashion section.
Source note: This article includes information reported by Drug Store News.
Live Poll
Would you buy wearable art made from recycled personal items like chewed gum?
