Travis Scott Released Limited-Edition Oakley Sunglasses

The new collaboration features three distinct frame designs and brown-toned color schemes.

Updated on Sept. 24, 2026 in Accessories

Bold vector editorial illustration showing a pair of stylized, sculptural sunglasses frames in brown and black, floating against a clean, neutral background. — Travis Scott launched a limited-edition eyewear collection through a partnership with Oakley, featuring three distinct frame designs and specialized lenses. AI Illustration. Upload story photo >

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Travis Scott has launched a trio of limited-edition sunglasses through his partnership with Oakley. The collection features the Plantaris, Straight Jacket 99, and Eye Jacket Redux frames equipped with Prizm Snow Black lenses.

Why it matters

This release serves as a new chapter in the multiyear partnership between the artist and the eyewear brand, which aims to fuse high-level design with cultural relevance.

The collection features three specific frame designs: the Plantaris, Straight Jacket 99, and Eye Jacket Redux. Each pair utilizes Prizm Snow Black lenses accented by the brand's signature brown color scheme.

The players

Travis Scott

He is an American rapper and designer who serves as the chief visionary officer for Oakley.

Oakley

This is a global sports and lifestyle brand known for its performance eyewear and athletic apparel.

Justin Jefferson

He is a professional football player who serves as the face of the Cactus Jack X Oakley campaign.

Nicolas Winding Refn

He is a renowned Danish filmmaker who directed the visual campaign for the new eyewear launch.

Matthew M. Williams

He is a fashion designer serving as the creative director of apparel, footwear, and accessories at Oakley.

The details

The campaign for the eyewear collection features football star Justin Jefferson and was directed by filmmaker Nicolas Winding Refn. The collaboration is overseen by Travis Scott in his role as chief visionary officer and Matthew M. Williams, the creative director of apparel, footwear, and accessories at Oakley.

The Cactus Jack fashion label was introduced in 2018.
Travis Scott and Oakley began their multiyear partnership in 2025.
The sunglasses debuted on TravisScott.com on September 25, 2026.
The collection drops on Oakley.com on September 26, 2026.

Roadmap

This release follows the trend of artists taking creative leadership roles within established heritage performance brands to drive cultural relevance. It signals a shift where athletic manufacturers leverage celebrity visionaries to reach new lifestyle demographics beyond traditional sports.

Consumers can access the collection online through the primary brand websites on the scheduled release days. Readers should note that these items are limited-edition, which often necessitates quick purchasing decisions during the initial drop.

The takeaway

Limited-edition celebrity collaborations often create high demand that requires active monitoring of brand websites for drop times. Interested buyers should prepare for quick sell-outs by ensuring their payment information is saved in advance on official retail platforms.

What happens next

Oakley has confirmed plans to release additional chapters of the Cactus Jack X Oakley collaboration, though specific future launch dates remain unannounced.