Subaru Cut 2027 Impreza Base MSRP

The automaker upgraded the engine performance while lowering the starting price for the latest Impreza model.

Updated on Sept. 24, 2026 in Car Types

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Subaru has reduced the base MSRP of the 2027 Impreza by $2,000 to $24,595. The vehicle now features a more powerful 2.5-liter engine in place of the previous 2.0-liter unit.

Why it matters

The price reduction and engine upgrade aim to increase the value proposition of the entry-level model. These changes provide more power while lowering the upfront cost for U.S. consumers.

The new 2.5-liter engine generates 180 horsepower and 178 pound-feet of torque. While the base MSRP dropped to $24,595, the destination charge increased by $50 to $1,245 for a total base price of $25,840.

The players

Subaru

Subaru is a Japanese automotive manufacturer known for producing vehicles with standard all-wheel drive.

The details

Subaru replaced the 11.6-inch infotainment screen with a dual-screen setup and reduced the speaker count from six to four. Despite these internal changes, the base trim continues to feature 17-inch alloy wheels, adaptive cruise control, and wired Apple CarPlay and Android Auto.

Subaru announced the 2027 Impreza updates in September 2026.
The 2027 Impreza is expected to be available by the end of 2026.

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Roadmap

This pricing adjustment reflects an evolution in the long-term positioning of the Subaru Impreza platform within the competitive compact car market. It signals a shift toward prioritizing raw powertrain performance to maintain relevance against rival compact entries.

Buyers will see a lower entry price for the 2027 model year, though they should account for the slightly higher $1,245 destination charge. The move to a 2.5-liter engine offers a tangible increase in power for daily driving compared to the previous model year.

The takeaway

The move to standardize a larger engine suggests that automakers are looking to boost performance specs as a primary differentiator in the economy sector. Prospective buyers should weigh the power gains against the changes to the interior infotainment layout.