Alberto Carlos Benigno Named CEO of x-hoppers
The former Chief Revenue Officer has taken the helm of the company following his tenure at Wildix.
Updated on Sept. 24, 2026 in Business Strategy
Alberto Carlos Benigno has been appointed as the new CEO of x-hoppers. He previously served as the company's Chief Revenue Officer starting in 2025.
Why it matters
The appointment marks a leadership transition for the Wildix-owned firm as it seeks to expand its strategic influence in the retail sector. Benigno brings experience from previous roles at Gartner and Wildix to his new executive position.
This appointment follows Benigno's tenure as Chief Revenue Officer at x-hoppers since 2025. The company remains a subsidiary under the ownership of Wildix.
The players
Alberto Carlos Benigno
He is the newly appointed CEO of x-hoppers who previously held senior roles at Gartner and Wildix.
x-hoppers
This technology company is a subsidiary of Wildix that specializes in retail communication solutions.
Ace Hardware
It is a major American hardware cooperative that recently entered a partnership with x-hoppers.
The details
Benigno announced a new strategic partnership between x-hoppers and the hardware cooperative Ace Hardware during a recent industry event held in Orlando, Florida. This collaboration aims to integrate x-hoppers technology into the retail operations of the hardware giant.
Timeline
Benigno joined x-hoppers as Chief Revenue Officer in 2025.
Benigno was named the CEO of x-hoppers in September 2026.
Market Landscape
The partnership with Ace Hardware highlights the ongoing industry trend of integrating specialized retail communication tech to improve operational efficiency. This move positions x-hoppers to scale its footprint significantly within large-scale cooperative retail environments.
Customers of Ace Hardware may see the integration of new communication technologies designed to improve service speed and store interaction. These changes reflect an effort by the cooperative to modernize the shopping experience through upgraded in-store systems.
The takeaway
The appointment of a seasoned revenue officer signals an aggressive growth phase for the company as it enters high-profile retail partnerships. Business stakeholders should monitor how these new system integrations affect the operational throughput of major retail cooperatives.
Further reading
For more on industry leadership and corporate shifts, visit the Business Strategy section.
Source note: This article includes information reported by Retail Technology Innovation Hub.
