Spellbook Appointed Meltem Kuran-Berkowitz as Marketing Chief

The legal AI firm has hired the former Deel executive to lead its growth strategy as it eyes revenue milestones.

Updated on Sept. 23, 2026 in Startups

Spellbook Appointed Meltem Kuran-Berkowitz as Marketing Chief

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Legal AI platform Spellbook has appointed Meltem Kuran-Berkowitz as its new chief marketing officer. Kuran-Berkowitz joins the company following a five-and-a-half-year tenure at Deel, where she helped the organization reach $1 billion in annual recurring revenue.

Why it matters

The hire comes as Spellbook looks to accelerate its expansion and meet a $100 million revenue goal by the end of 2026. Her background in scaling high-growth firms will be central to the company's strategy in the competitive legal technology market.

Spellbook raised $50 million in Series B funding at a $350 million valuation in October 2025 and secured a $40 million debt facility in March 2026. The firm also established a $1 million fellowship fund for law students this past summer.

The players

Spellbook

This company provides artificial intelligence software designed to automate legal contract drafting and analysis.

Meltem Kuran-Berkowitz

She is the newly appointed chief marketing officer at Spellbook and a former head of growth at the payroll platform Deel.

Deel

This global HR and payroll platform reached $1 billion in annual recurring revenue while Kuran-Berkowitz served as head of growth.

The details

Kuran-Berkowitz transitioned to the role after previously freelancing for Spellbook, which provides AI tools for legal contract drafting and analysis. The company plans to utilize its $40 million debt facility to acquire rival generative AI firms to bolster its position.

October 2025: Spellbook raised $50 million in Series B funding.
March 2026: The company secured a $40 million debt facility.
First half of 2026: Investors poured $2 billion into legal sector startups.
Summer 2026: Spellbook created a $1 million fellowship fund for law students.
September 23, 2026: The company officially announced the appointment.

Market Landscape

Spellbook's strategic hiring and capital acquisition follow a broader industry trend that saw $2 billion invested into legal sector startups during the first half of 2026. This move positions the firm to aggressively compete for market share in the rapidly expanding legal AI space.

As Spellbook scales and pursues acquisitions of smaller AI companies, legal professionals may see a wider range of integrated document tools becoming available. These developments suggest a continued push toward automation that could eventually lower the time and cost required for contract drafting.

The takeaway

The appointment of an executive with proven experience scaling unicorn-level companies signals that Spellbook is shifting focus from product development to aggressive revenue generation. Customers should expect more integration and aggressive expansion as the firm deploys its recent capital.