Roundtable Launched USDC Media Payments Platform
The company has transitioned 21 media brands to a new blockchain-based system for advertising settlements.
Updated on Sept. 23, 2026 in Advertising
Live Poll
Would you trust a media organization to pay your salary in cryptocurrency?
Roundtable has launched a new media payments platform that utilizes USDC to settle advertising transactions for 21 media brands. The system manages $100 million in advertising business under a 10-year agreement.
Why it matters
The platform streamlines financial operations by using smart wallets connected to journalists' Coinbase accounts to facilitate faster, direct payments. This shift represents a significant integration of stablecoin technology into traditional media revenue management.
Roundtable is shifting 21 media brands and $100 million in annual advertising business to its new USDC-based payment infrastructure. The arrangement is governed by a 10-year agreement that includes hundreds of journalists.
The players
Roundtable
A media company that manages various brands and has recently integrated blockchain payment technology into its business model.
Liz Truss
A former British Prime Minister who joined the Roundtable board of directors on Sept. 18, 2026.
Coinbase
A major cryptocurrency exchange platform that supports the smart wallet system used for Roundtable advertising settlements.
The details
The platform operates by settling advertising payments through smart wallets directly linked to the Coinbase accounts of individual journalists. Roundtable also recently appointed Liz Truss to its board of directors and saw its shares, which trade under the ticker RTB, begin trading on Coinbase.
Timeline
Liz Truss joined the Roundtable board on Sept. 18, 2026.
Roundtable shares began trading on Coinbase on Sept. 23, 2026.
Liz Truss is scheduled to promote the platform to British media in London during the week of Sept. 23, 2026.
Market Landscape
The adoption of the USDC stablecoin for media settlements signals an effort to reduce overhead costs associated with legacy banking rails in the publishing industry. This move pits Roundtable's new integrated infrastructure against traditional digital payment competitors that currently dominate the media advertising market.
Journalists and media partners affiliated with the 21 brands will likely experience a shift in how they receive payments, moving to direct deposits linked to Coinbase accounts. Customers and advertisers may see changes to settlement terms as the company implements this 10-year transition plan.
The takeaway
The move demonstrates how stablecoins are being utilized by large firms to modernize internal payment cycles for hundreds of staff members. Investors and industry participants should monitor the efficiency gains of these decentralized settlements compared to standard bank wire transfers.
Further reading
For more on shifts in the industry, visit the Advertising section.
Live Poll
Would you trust a media organization to pay your salary in cryptocurrency?
