One Firefly Launched New Marketing Services
The firm introduced its Luxepost and Mercury Plus marketing tools at the 2026 CEDIA Expo.
Updated on Sept. 23, 2026 in Marketing
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One Firefly has officially rolled out Luxepost and Mercury Plus, two new marketing services designed for industry integrators. These offerings debuted in September 2026 at the CEDIA Expo, where the company also received a CE Pro BEST Product Award.
Why it matters
Luxepost allows integrators to target luxury homeowners shortly after property closings, while Mercury Plus focuses on building long-term digital assets. Both services aim to help businesses secure clients and establish an online presence before competitors.
Integrators gain full ownership of their Mercury Plus website after 12 months of paid support. Luxepost territories are allocated on a first-come, first-served basis defined by specific ZIP codes or neighborhoods.
The players
One Firefly
One Firefly is a marketing agency that specializes in providing growth services and digital solutions for the technology integration industry.
CEDIA Expo
CEDIA Expo is a major annual trade show for the home technology industry where manufacturers and service providers exhibit new products.
The details
Luxepost provides a monthly refresh of prospect lists to maintain outreach, whereas Mercury Plus bundles marketing investment with custom website design. These platforms were recognized with a CE Pro BEST Product Award for Business Software at the 2026 CEDIA Expo.
Timeline
The services were revealed in September 2026 at the CEDIA Expo.
Services were officially announced as available on September 23, 2026.
Market Landscape
The introduction of these services follows the trend of industry-specific marketing tools winning prestige through the CE Pro BEST Product Awards. This move positions One Firefly to capture more market share by offering specialized digital acquisition tools for home integrators.
Integrators using these services can expect a more automated approach to identifying luxury prospects and managing their digital presence. Business owners should prepare for the 12-month support commitment required to transition to full website ownership.
The takeaway
Businesses looking to scale should prioritize digital tools that offer exclusive geographic territories to maintain a competitive advantage. Ensuring clear ownership terms for digital assets is essential for long-term growth and independence.
Further reading
For more information on industry growth strategies, visit the Marketing section.
Source note: This article includes information reported by CEPRO.
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