Lewis Hamilton Signed Skydance Sports Production Deal

Dawn Apollo Studios will collaborate with Skydance Sports on new scripted and unscripted film projects.

Updated on Sept. 23, 2026 in Motorsports

Lewis Hamilton Signed Skydance Sports Production Deal

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Lewis Hamilton has entered into a first-look production deal between his company, Dawn Apollo Studios, and Skydance Sports. The partnership aims to develop scripted, unscripted, and animation content while expanding into interactive video games and consumer products.

Why it matters

The collaboration aligns with the growing industry strategy of partnering with elite athletes who are transitioning into media production. By leveraging the Paramount ecosystem, the venture seeks to scale its content output across multiple platforms.

Dawn Apollo Studios launched in 2022 and has since produced the film F1. The studio is now focused on scaling operations under Senior VP of development Naomi Wright.

The players

Lewis Hamilton

He is a professional racing driver who owns Dawn Apollo Studios and will serve as executive producer on the projects.

Skydance Sports

This is a division within Paramount Skydance that focuses on sports-related media and production.

Dawn Apollo Studios

The production company founded by Lewis Hamilton in 2022 that produces scripted and unscripted content.

Naomi Wright

She serves as the Senior VP of development at Dawn Apollo Studios and manages the operational scaling of the studio.

The details

Lewis Hamilton will serve as executive producer for all projects developed under this partnership. The deal covers a broad range of media formats and utilizes the infrastructure of Paramount Skydance to support its creative pipeline.

Dawn Apollo Studios was launched in 2022.
The production deal was announced on September 23, 2026.

Season Trajectory

This deal underscores the ongoing consolidation of elite sports figures into major media studio partnerships. It shifts the competitive balance of sports-focused production by integrating high-profile athlete talent directly into the Paramount Skydance ecosystem.

Audiences can expect a new pipeline of sports-related content across various streaming and interactive formats. This deal solidifies a long-term production schedule that positions Dawn Apollo Studios as a key contributor to the sports entertainment market.

The takeaway

This partnership highlights how modern athletes are leveraging their personal brands to take control of their media narratives and production pipelines. Fans should anticipate a wider variety of sports-themed media as more athletes move behind the camera.