Justin Bieber and Harry Styles Eyed for Super Bowl 2027
Organizers are targeting the pop superstars for the February 2027 halftime show at SoFi Stadium.
Updated on Sept. 23, 2026 in Pop
Live Poll
Should the Super Bowl halftime show prioritize the world's most streamed musical artists?
Roc Nation is eyeing Justin Bieber and Harry Styles as the top candidates to headline the Super Bowl LXI halftime show in February 2027. The high-profile performance will take place at SoFi Stadium in Los Angeles.
Why it matters
The halftime show serves as one of television's most-watched cultural events, and organizers focus on artists with massive global streaming numbers to maintain record-breaking viewership. Performers traditionally receive no direct payment for their participation in the high-stakes production.
The 2026 Bad Bunny halftime show attracted an average of 128.2 million viewers, marking it as the fourth most-watched show in United States television history. Previous performances by Kendrick Lamar and Usher drew 133.5 million and 129.3 million viewers respectively.
The players
Justin Bieber
He is a globally recognized pop singer and songwriter who rose to fame as a teenager.
Harry Styles
He is a prominent solo artist and former member of the boy band One Direction known for his commercial success.
Roc Nation
This is a multifaceted entertainment company founded by Jay-Z that manages the NFL's live music strategy.
Jay-Z
He is a highly influential hip-hop artist and businessman who exerts final authority over NFL halftime show selections.
The details
Roc Nation, serving as the NFL's live music strategist, manages the selection process for the event. Jay-Z provides final approval for the chosen talent based on their ongoing global streaming reach and commercial popularity.
Timeline
The official announcement for the performer is expected in September 2026.
Super Bowl LXI is scheduled to take place in February 2027.
Industry Dynamics
The pursuit of global superstars follows the strategy established by the 2026 Bad Bunny Super Bowl halftime show to maintain massive viewership. This approach highlights the industry reliance on streaming giants to anchor the most-watched musical broadcast in the world.
Fans can expect the performance to be broadcast globally as part of the Super Bowl LXI festivities in February 2027. While no ticket is required to watch the halftime show on television, the choice of artist typically influences which demographics tune in to the event.
The takeaway
The selection process for the Super Bowl halftime show is a carefully curated business decision aimed at maximizing television ratings. Viewers should prepare for the official reveal to occur in early autumn as the NFL builds momentum toward the February event.
What happens next
The official halftime act is expected to be announced in September 2026.
Further reading
For more on upcoming music performances, visit the Pop section.
Live Poll
Should the Super Bowl halftime show prioritize the world's most streamed musical artists?
