Former Petrol Executives Launched PUBLSH
The California-based game publisher was co-founded by industry veterans in 2025.
Updated on Sept. 23, 2026 in Media
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In 2025, former Petrol executives Ben Granados and Samuel Clarke co-founded the game publishing firm PUBLSH. The California-based company aims to provide developers with direct project investments and leadership.
Why it matters
The company was established to offer collaborative and flexible support to developers by leveraging the founders' background in advertising. It provides a unique model for project financing and operational guidance.
PUBLSH maintains an internal project development budget limit of $20 million. The company targets an annual release slate of four to five game titles.
The players
Ben Granados
He is a co-founder of PUBLSH and a former executive at the agency Petrol.
Samuel Clarke
He is a co-founder of PUBLSH and a former executive at the agency Petrol.
PUBLSH
This California-based publisher provides direct investments and advertising-led support to game developers.
Elyzio
This studio is one of the co-developers working on the upcoming title Pera Coda.
Falan Studio
This studio is a co-developer currently collaborating on the game Pera Coda.
The details
PUBLSH is currently self-funded by its founders and is actively preparing for the release of its first title, Pera Coda. The game is being developed through a partnership between Elyzio and Falan Studio.
Timeline
Ben Granados and Samuel Clarke co-founded PUBLSH in 2025.
Pera Coda is scheduled to launch on PC in 2027.
Market Landscape
The emergence of PUBLSH mirrors a wider industry trend of boutique firms offering tailored financing to compete with traditional AAA publishing structures. This approach seeks to provide indie developers with greater creative agency while securing professional leadership.
Players can anticipate the arrival of new titles, starting with the PC launch of Pera Coda in 2027. The company's unique funding model may lead to a different pipeline of independent game projects entering the market.
The takeaway
The move demonstrates how specialized agency experience is increasingly being applied to the interactive entertainment sector. Developers looking for non-traditional funding might find these smaller, flexible publishers to be a viable alternative to larger corporations.
Further reading
For more on the changing landscape of game distribution, see the latest updates in Media.
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