F=ma Has Acquired Production Firm 321 Action Action
The motorsports firm added executive Brian Scotto to lead its new creative production division.
Updated on Sept. 23, 2026 in Motorsports
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F=ma has acquired the production company 321 Action Action and appointed its co-founder Brian Scotto to the executive team. The move aims to centralize creative production and storytelling for the organization.
Why it matters
The partnership seeks to scale the creation of premium original content and branded entertainment across the company's existing media and live events portfolio.
321 Action Action secured 3 Gold and 2 Silver Telly Awards over the past year. Brian Scotto’s creative portfolio has accumulated 1 billion total views across his career.
The players
F=ma
This is an organization that manages a broad ecosystem of automotive media, live event properties, and marketing strategy agencies.
Brian Scotto
He is a creative executive and industry figure who previously co-founded Hoonigan Industries and now leads 321 Action Action.
321 Action Action
This is a creative production house known for award-winning media content that will now operate under the F=ma organizational structure.
The details
Under the new structure, 321 Action Action will function as the creative production arm for RACER, GRIDLIFE, and The ID Agency while maintaining its own brand identity. Brian Scotto will continue serving as the chief executive and chief creative officer for the production firm.
Timeline
September 23, 2026: F=ma officially announced the acquisition and leadership update.
Season Trajectory
The acquisition aligns with the ongoing consolidation of digital automotive media networks where companies are vertically integrating production to control the entire viewer experience. By bringing 321 Action Action into the fold, F=ma positions itself to better compete for the attention of enthusiasts by scaling its original video output.
Audiences can expect a unified storytelling approach across existing platforms like RACER and GRIDLIFE. This integration marks a shift in how content is produced and distributed for the F=ma network, effectively centralizing their entertainment strategy.
The takeaway
This merger indicates a strategic shift toward internalizing creative production to ensure consistent content quality across diverse automotive platforms. Viewers should anticipate more cohesive original programming as the company leverages its new production arm to scale its media output.
Further reading
For more on industry developments, visit the Motorsports section.
Source note: This article includes information reported by THE SHOP.
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Does consolidating creative studios into larger media groups benefit automotive fans?
