Army Featured 10th Mountain Division in Recruiting Videos
The U.S. Army released three new videos as part of its 'Be All You Can Be' campaign to reach potential recruits.
Updated on Sept. 23, 2026 in Military Jobs
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The U.S. Army has debuted three new recruiting videos highlighting soldiers from the 10th Mountain Division. The promotional content features troops from the 3rd Brigade stationed at Fort Polk in Louisiana as they train with modern equipment.
Why it matters
The recruitment push follows a period of staffing challenges for the military. After failing to meet recruitment targets in 2022 and 2023, the Army successfully surpassed its goals in 2024.
The U.S. Army released three new recruiting videos showcasing soldiers training with modern gear. This outreach effort arrives following recent volatility in annual recruitment figures.
The players
U.S. Army
The U.S. Army is the primary land-based branch of the United States Armed Forces tasked with conducting military operations.
10th Mountain Division
The 10th Mountain Division is a specialized light infantry unit that serves as a core component of the U.S. Army's rapid deployment forces.
The details
The newly released campaign materials emphasize the use of high-tech hardware by soldiers currently serving within the 3rd Brigade of the 10th Mountain Division. While the division is traditionally associated with its home base at Fort Drum, New York, these specific units are based out of Fort Polk, Louisiana.
Timeline
The U.S. Army missed its annual recruitment goal in 2022.
Recruitment goals were missed again in 2023.
The U.S. Army successfully surpassed its recruiting goal in 2024.
The three new 'Be All You Can Be' recruiting videos were released on September 23, 2026.
Market Landscape
This campaign update aligns with the long-term trajectory of the Be All You Can Be campaign. By emphasizing modern training and equipment, the Army seeks to maintain its competitive edge in a tightening labor market.
The campaign may influence how prospective recruits perceive the benefits and daily realities of service. Individuals interested in military careers can expect to see these updated standards reflected in regional outreach and local recruiting office resources.
The takeaway
The pivot toward highlighting modern technology in recruiting materials marks a strategic attempt to appeal to a more tech-literate generation of potential soldiers. Sustained growth in recruitment will depend on the Army's ability to demonstrate that service aligns with both personal development and career modernization.
Further reading
For more information on trends in the sector, visit the Military Jobs section.
Source note: This article includes information reported by Wwnytv.
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