Always x Discreet Launched NFL Marketing Campaign
The campaign features prominent NFL mothers discussing the management of bladder leaks.
Updated on Sept. 23, 2026 in Marketing
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Always x Discreet has introduced a new marketing campaign featuring NFL mothers Angela Burns, Katie DeJean, and Elisha Jarrett. The initiative aims to provide women with confidence in managing bladder leaks.
Why it matters
The campaign focuses on helping women avoid missing significant life moments due to bladder leaks. It leverages the visibility of the NFL to normalize discussions around personal health management.
The campaign features 3 NFL mothers to represent a demographic that constitutes nearly half of the total NFL fan base. This effort targets a substantial portion of the league's viewership.
The players
Angela Burns
She is an NFL mother participating in the Always x Discreet campaign to share personal experiences.
Katie DeJean
She is an NFL mother featured in the brand marketing campaign.
Elisha Jarrett
She is an NFL mother partnering with the brand to discuss bladder leak management.
The details
The campaign showcases personal experiences from Angela Burns, Katie DeJean, and Elisha Jarrett to highlight effective bladder leak protection. Additionally, the brand will host tailgate activations and events throughout the country to engage female fans directly.
Timeline
September 2026: The campaign launched to coincide with early NFL season play.
2026 NFL Season: The brand is hosting ongoing tailgate activations for female fans.
Market Landscape
This campaign reflects the broader trend of major brands aligning with sports leagues to capture the growing female audience. It positions Always x Discreet to gain market share by integrating into the lifestyle of sports fans.
Consumers can expect to see increased brand presence through tailgate activations held at various NFL stadiums. These events are designed to improve product visibility and offer direct engagement for female fans attending games.
The takeaway
The campaign emphasizes that managing personal health should not hinder participation in major social or sporting events. Fans are encouraged to look for brand activations at local games to learn more about available resources.
Further reading
Learn more about evolving brand strategies in Marketing.
Source note: This article includes information reported by Sporting News.
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