WellBiz Brands Named John Thuringer as VP
The wellness franchisor has hired the industry veteran to accelerate growth across its national portfolio.
Updated on Sept. 22, 2026 in People
Live Poll
Do you trust that new corporate leadership will improve the services offered in your area?
WellBiz Brands has appointed John Thuringer as its new vice president of franchise growth to lead the company's next expansion phase. Thuringer joins the organization following a 17-year tenure at Purpose Brands.
Why it matters
The hire signals an aggressive strategy by WellBiz Brands to scale its diverse portfolio of wellness services nationwide. By bringing in a veteran with a high volume of franchise sales, the company aims to strengthen its market presence through new entrepreneur partnerships.
Thuringer sold over 800 new licenses during his 17-year career at Purpose Brands, including 250 in the last three years alone. He earned the top award from FranNet, which oversees 300 brands, in two of the last three years.
The players
John Thuringer
He is the newly appointed vice president of franchise growth at WellBiz Brands who previously spent 17 years at Purpose Brands.
WellBiz Brands
This company is a national franchisor that operates a diverse portfolio of wellness and personal care brands.
Purpose Brands
This organization is the previous employer of John Thuringer where he managed franchise sales for over a decade.
The details
Thuringer focuses on driving expansion by fostering trust-based relationships with potential franchisees to create local business value. He will manage this growth strategy across the WellBiz Brands portfolio, which includes Drybar, Elements Massage, Fitness Together, Amazing Lash Studio, and Radiant Waxing.
Timeline
John Thuringer was appointed to the position on September 22, 2026.
Market Landscape
The move reflects a broader trend in the franchise industry where top-tier brands aggressively recruit executives with proven track records in rapid network expansion. By securing a leader recognized in the FranNet network, WellBiz Brands is positioning itself to gain a competitive edge over smaller wellness providers in an increasingly saturated service sector.
Average customers can expect consistent service quality and potentially new locations as the company pursues its next expansion phase. This move could also lead to more accessible wellness service options for local communities across the country.
The takeaway
The successful acquisition of veteran leadership often dictates the velocity of a franchisor's expansion in the wellness sector. Prospective franchisees should monitor how these shifts in management influence the support infrastructure provided to local business owners.
Further reading
For more on industry leadership changes and organizational growth, visit People.
Source note: This article includes information reported by Sgbonline.
Live Poll
Do you trust that new corporate leadership will improve the services offered in your area?
