Utz Brands Released Three New Flavored Snacks
The company introduced potato chips, cheese balls, and a collaboration pickle snack.
Updated on Sept. 22, 2026 in Consumer Goods
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Utz Brands has launched a trio of new snack products, including potato chips and cheese balls, alongside a collaboration with Grillo's. These items are currently rolling out to retail locations across the United States and the company website.
Why it matters
These additions are designed to expand the brand's flavor profile and provide consumers with new snacking options. The release leverages strategic partnerships and specific portion sizing to target varied consumer preferences.
The new product lineup includes Utz Ripples Chicken Dipping Sauce Potato Chips in 7.75-oz and 2.75-oz bags, and both Cheddar Bacon Ranch Cheese Balls and Grillo's Spicy Pickle Bites in 2.5-oz bags.
The players
Utz Brands
This American snack food company has been manufacturing potato chips and related items since its founding in 1921.
Grillo's
This company is known for its specialty pickles and entered into a collaborative partnership with Utz in 2022.
The details
The rollout features the debut of Utz Ripples Chicken Dipping Sauce Potato Chips and Cheddar Bacon Ranch Cheese Balls, which are available alongside the co-branded Spicy Pickle Bites. The pickle snacks are specifically distributed through convenience chains like 7-Eleven, Circle K, Sheetz, and Wawa.
Timeline
Utz began producing snacks in 1921.
The partnership between Utz and Grillo's began in 2022.
New snack products became available in September 2026.
Market Landscape
This release reflects the broader industry trajectory of legacy snack manufacturers using niche flavor collaborations to drive incremental growth. By partnering with established craft brands like Grillo's, companies aim to capture younger demographics who prioritize novelty in the snack aisle.
Consumers can find these new items at major convenience retailers and the official online store. Depending on the product, shoppers will encounter specific bag sizes ranging from 2.5-oz snack portions to 7.75-oz sharing sizes.
The takeaway
These releases highlight the ongoing effort by major snack producers to keep shelves competitive through targeted flavor experimentation. Readers looking to try the new products can check the snack aisle at local convenience stores or shop online.
Further reading
Learn more about evolving purchasing habits in the Consumer Goods section.
More information
View the complete product catalog or order items directly at the Utz online snack store.
Live Poll
Do you typically try new flavor variations of snacks when they hit the market?
