Pixar Launched Toy Story Experience in Fortnite

Players can access a new branded UEFN experience ahead of the release of Toy Story 5 on Disney+.

Updated on Sept. 22, 2026 in Animation

Graphic illustration in neon colors featuring a plastic building block and glowing orb, representing a digital gaming collaboration. — Pixar has introduced 'The Great Toy Rescue,' a branded interactive experience within Fortnite, as a promotional campaign for the upcoming 'Toy Story 5' movie. AI Illustration. Upload story photo >

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Pixar has introduced a new Toy Story UEFN experience titled The Great Toy Rescue within Fortnite. The collaboration serves as a promotional tie-in for the upcoming premiere of Toy Story 5 on Disney+.

Why it matters

This partnership leverages the immense reach of the Fortnite platform to build anticipation for the latest installment of the Toy Story franchise. By integrating themed gameplay mechanics, the studio aims to engage fans directly through interactive content.

The experience is accessible via the UEFN map code 6059-3243-8283. Players can earn character-associated skills and XP through the interactive map until the event concludes on October 5, 2026.

The players

Pixar

An American animation studio known for producing acclaimed computer-animated feature films.

Fortnite

A popular online video game and virtual social space developed by Epic Games.

Disney+

A subscription-based streaming service offering content from Disney, Pixar, Marvel, and Lucasfilm.

The details

The Great Toy Rescue allows players to complete specific tasks and challenges to earn ability upgrades and collectibles. While the map features Toy Story themes, the experience notably excludes playable character skins for Woody or Jessie.

September 23, 2026: Toy Story 5 release on Disney+.
October 5, 2026: UEFN experience availability ends.

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Industry Dynamics

The adoption of Unreal Editor for Fortnite (UEFN) marks a shift in how major film studios utilize creator-built environments for movie marketing. This release follows the trend of film studios using UEFN as a primary interactive platform for franchise marketing.

Players can navigate to the experience by entering the designated map code directly within the Fortnite interface. The collaboration is time-limited, requiring users to complete tasks before the map is removed on October 5, 2026.

The takeaway

Gamers should prioritize completing the available challenges within the UEFN map to maximize their skill gains before the event expires. This collaboration highlights the growing importance of interactive branded content as a tool for driving engagement with streaming releases.