Moonbug Entertainment Launched Big Feelings Music
The new venture provides music distribution and marketing services for children's artists and brands.
Updated on Sept. 22, 2026 in Children’s Music
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Moonbug Entertainment has launched Big Feelings Music, a new company designed to provide publishing, distribution, and audience growth services for children's artists. The initiative aims to support creators with rights management and access to brand collaboration opportunities.
Why it matters
The company was established to address a gap in the children's music market, which often lacks the infrastructure and investment needed for artists to reach families at scale. Major labels have historically underinvested in this genre despite its high volume of digital consumption.
Children's music ranked ninth in total U.S. on-demand audio consumption in 2025, reaching 15.7 billion streams. During that same year, Cocomelon's track 'Wheels on the Bus' reached 2 billion on-demand video streams.
The players
Moonbug Entertainment
This global entertainment company is known for creating and managing popular children's content franchises.
Big Feelings Music
This is a new music company that provides distribution, publishing, and marketing support to creators in the children's music space.
The details
Big Feelings Music offers a comprehensive suite of tools, including YouTube monetization, playlist strategy, and content investment. The launch roster features several prominent children's brands, such as Doggyland, English Tree TV, Baby Bandstand, Badanamu, Bob Zoom, Lotty Friends, and Mooseclumps.
Timeline
Children's music generated 15.7 billion streams throughout 2025.
Moonbug Entertainment launched Big Feelings Music on September 22, 2026.
Industry Dynamics
The creation of this platform follows the precedent set by the 2025 U.S. on-demand audio consumption rankings, which confirmed the high demand for children's audio content. This move positions Moonbug Entertainment to consolidate its influence in a category that has remained underinvested by traditional labels.
Families can expect to see more consistent content releases and improved discoverability for their favorite children's brands across streaming platforms. Increased support for these artists also translates into a wider variety of interactive experiences, including gaming and live events.
The takeaway
The growth of dedicated infrastructure for children's music reflects a shift toward professionalizing content that remains a high-volume category. Parents and creators should look for expanded brand availability and integrated multimedia experiences as these services scale.
Further reading
Learn more about the latest trends in the industry by visiting the Children’s Music section.
Live Poll
Do you believe independent children's music creators need more support from large media companies to succeed?
