Melody Place Hired New Digital Marketing Staff
The company added Kacey Flory and Kayla Smith to its team to oversee digital efforts for its artist roster.
Updated on Sept. 22, 2026 in Country
Melody Place announced the hiring of Kacey Flory as Head of Digital Marketing and Kayla Smith as Digital Marketing Coordinator. The new additions will focus on managing digital marketing and social media strategies for the company's artists.
Why it matters
These appointments signify a strategic expansion of the firm's outreach capabilities to better support its artist roster. The hires bring a mix of agency experience and academic training in marketing analytics to the organization.
Kacey Flory brings 10 years of total industry experience, including a 7-year tenure at Crowd Surf. Kayla Smith holds a master's degree in marketing and analytics and previously spent 3 years working as an elementary school teacher.
The players
Melody Place
This is a music company that manages a roster of artists and oversees their branding and digital marketing strategies.
Kacey Flory
She is the newly appointed Head of Digital Marketing at Melody Place who previously worked at Crowd Surf for seven years.
Kayla Smith
She is the new Digital Marketing Coordinator who holds a master's degree in marketing and analytics.
Crowd Surf
This is a digital marketing agency known for managing online branding and social media for various high-profile musicians.
The Core Entertainment
This is an artist management and entertainment firm that provides internship opportunities for emerging industry professionals.
The details
Kacey Flory, a member of the Academy of Country Music's Class of 2025, now leads digital and social media initiatives for the company. Kayla Smith joins the team following her experience as a digital intern at The Core Entertainment.
Timeline
Kacey Flory was named to the Academy of Country Music Class of 2025.
Kayla Smith completed a digital internship at The Core Entertainment in the summer of 2026.
Melody Place officially announced the two new hires on September 22, 2026.
Industry Dynamics
These hires reflect a broader trend in music management where firms are increasingly prioritizing data-driven expertise to navigate competitive digital landscapes. By integrating professionals like Flory and Smith, Melody Place positions itself to compete more aggressively in the streaming era.
Fans can expect to see changes in how the company's artists engage with them on social media platforms as the new marketing team implements their strategies. These updates will likely influence how information and content are distributed to audiences across digital channels.
The takeaway
The addition of specialized talent signals a shift toward more technical, data-focused management styles within independent music firms. Readers interested in entertainment careers may note that diverse professional backgrounds, such as teaching or analytics, are becoming increasingly valued in music marketing.
Further reading
For more news on the evolving business landscape, visit the Country section.
Source note: This article includes information reported by MusicRow.
