Landscapes Golf Management Appointed Rachel Carter
The firm named the industry veteran as its new vice president of business development.
Updated on Sept. 22, 2026 in Golf
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Landscapes Golf Management has hired Rachel Carter to serve as its vice president of business development. Carter brings over 25 years of leadership experience in the golf industry to the role.
Why it matters
Carter's appointment underscores the company's commitment to expanding its leadership team, with the executive noting the firm's investment in women for top positions as a key motivator.
Carter joins the firm following a career spanning over 25 years in golf industry leadership. Previously, she served as senior director of membership at the National Golf Course Owners Association, an organization that includes more than 4,000 member facilities.
The players
Rachel Carter
She is the new vice president of business development at Landscapes Golf Management and serves on the boards of the Colorado Golf Coalition and the Colorado Open Foundation.
Landscapes Golf Management
This organization provides comprehensive management services for golf courses, including maintenance, operations, and financial planning.
National Golf Course Owners Association
This trade association represents the interests of golf course owners and operators across the country, serving more than 4,000 member facilities.
The details
In her new role, Carter will advise prospective Landscapes Golf Management client-partners on a range of operational areas, including financial management, marketing, clubhouse operations, and golf course maintenance. She joins the organization after previously holding positions at both the La Jolla Country Club and the Monterey Peninsula Country Club.
Timeline
The appointment was officially announced on September 22, 2026.
Season Trajectory
This appointment highlights the broader trend of clubs prioritizing executive expertise to navigate fluctuating demand in the golf industry. By securing a leader with experience across both national associations and private clubs, the firm positions itself to capture more management contracts.
Golf course stakeholders and owners may see shifts in management service offerings as Carter begins advising on financial and marketing strategies. The appointment suggests a renewed focus on expanding the firm's client portfolio and refining operational standards at partnered facilities.
The takeaway
The move signals a strategic emphasis on high-level operational advisory services for golf course owners across the country. Clients may benefit from the integration of new management strategies developed by leaders with extensive backgrounds in membership and facility operations.
Further reading
For more on industry leadership and development, visit the Golf section.
Source note: This article includes information reported by Golfdom.
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