KnitWell Group Appointed New Digital Chief
The apparel company has named Angelica Munson as its first-ever chief digital and customer data officer.
Updated on Sept. 22, 2026 in People
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KnitWell Group has appointed Angelica Munson to the newly-created role of chief digital and customer data officer. Munson arrives at the retail firm with over two decades of executive leadership experience.
Why it matters
The appointment is intended to strengthen the company infrastructure regarding data insights and customer personalization. This strategic move aims to leverage AI-enabled tools to drive brand growth across the firm's portfolio.
Angelica Munson brings over 20 years of executive experience to the role, which is the first time the company has established a chief digital and customer data officer position.
The players
Angelica Munson
She is the new chief digital and customer data officer at KnitWell Group who previously served as global chief digital officer at Shiseido Group.
KnitWell Group
This is a retail apparel organization that oversees several prominent brands including Ann Taylor, Chico's, and Lane Bryant.
The details
In her new capacity, Munson will oversee enterprise strategy focused on customer data, insights, and digital growth capabilities. She will manage the development of personalized marketing tools and AI-enabled platforms across the company, which maintains ownership of brands including Ann Taylor, Chico's, and Lane Bryant.
Timeline
KnitWell Group announced the leadership appointment on September 22, 2026.
Market Landscape
This appointment reflects a broader trend among major apparel retailers as they integrate advanced data infrastructure to compete in the digital marketplace. By centralizing customer strategy under a new executive, KnitWell Group positions itself to better optimize its digital marketing and growth capabilities against industry rivals.
Customers of brands like Ann Taylor and Lane Bryant may notice increasingly personalized shopping experiences and more targeted marketing initiatives in the coming months. These digital enhancements are designed to improve product discovery and service, though they do not currently involve changes to retail pricing or subscription models.
The takeaway
Retailers are increasingly turning to dedicated digital executives to bridge the gap between historical brand loyalty and modern data analytics. Consumers can expect their shopping interactions to become more tech-driven as companies prioritize AI and data-backed marketing strategies.
Further reading
For more on industry leadership changes, visit the People section.
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