KFF Survey Found Widespread Birth Control Misinformation

A new KFF study reveals that millions of women have been exposed to false claims about hormonal contraception.

Updated on Sept. 22, 2026 in Women’s Health

Bold vector editorial illustration showing a central pill icon surrounded by colorful geometric digital fragments, representing the spread of online health misinformation.
A recent KFF survey found that over half of women aged 18-49 have encountered inaccurate information regarding the safety and efficacy of hormonal contraception online. AI Illustration. Upload story photo >

Live Poll

Do you trust social media as a reliable source for your medical or reproductive health information?

A recent KFF survey of 3,538 women of reproductive age found that more than half have encountered inaccurate claims regarding contraceptive safety and efficacy. Many respondents reported that social media posts directly influenced them to seek further information online or from medical professionals.

Why it matters

Understanding how reproductive health myths spread is critical for public health, as misinformation can discourage women from using effective contraception. The data highlights a significant gap in trust between medical experts and digital sources of health information.

The KFF survey found that 85% of women trust healthcare providers for information, while only 26% trust HHS Secretary Robert F. Kennedy Jr. and 48% trust federal health agencies. Additionally, 35% of women reported seeing social media posts about contraception in the past 12 months.

The players

KFF

KFF is a non-profit organization focused on national health issues and public opinion research.

Robert F. Kennedy Jr.

Robert F. Kennedy Jr. currently serves as the Secretary of Health and Human Services.

The details

The survey identified that 40% of women heard false claims about hormones affecting future fertility, while 33% encountered incorrect information equating natural family planning with hormonal birth control. Among those who viewed such social media content, 19% consulted a doctor and 36% turned to online sources or AI for clarification.

Timeline

  1. The KFF survey measured social media exposure over the past 12 months.

Health Landscape

This study aligns with the broader mission of the KFF polling program to assess how misinformation impacts public trust in healthcare. It underscores a growing concern regarding the erosion of traditional expert authority in the digital age.

Women are encouraged to verify contraceptive information with licensed medical professionals rather than social media or AI platforms. Relying on verified healthcare providers can help avoid the potential risks associated with following medically inaccurate online advice.

The takeaway

The rise of social media as a primary source for health information requires patients to exercise increased vigilance when navigating reproductive medical advice. Consulting a doctor remains the most reliable way to navigate complex choices regarding contraceptive health.

Further reading

For more information on reproductive health, visit our Women’s Health section.

Live Poll

Do you trust social media as a reliable source for your medical or reproductive health information?