IMEX Group Launched Three-Part Masterclass Series
The program offers trade show exhibitors professional guidance to improve their business results.
Updated on Sept. 22, 2026 in Business Travel
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IMEX Group has launched a new three-part masterclass series designed to help exhibitors maximize their investment in trade shows. The program provides practical, progressive advice from industry experts to assist businesses in achieving stronger results.
Why it matters
Trade show exhibitors often struggle to get high returns on their investments, making structured expert guidance essential for success. This series aims to bridge that gap by offering actionable, step-by-step strategies for participants.
The new series is structured across three distinct levels of professional advice. It is currently available to all exhibitors through their official IMEX accounts.
The players
IMEX Group
This organization has operated for 25 years and specializes in hosting global trade shows for the business travel industry.
Mark Hunter
He is an expert contributor providing professional sales and trade show guidance for the masterclass series.
Tracey Hirsch
She is one of the industry experts selected to provide practical advice to trade show exhibitors.
Andrew Lacanienta
He is a featured expert offering strategic insights as part of the new three-part educational program.
Meridith Eilliott Powell
She serves as a professional advisor sharing business growth strategies with participants in the series.
The details
The program features insights from industry experts including Mark Hunter, Tracey Hirsch, Andrew Lacanienta, Meridith Eilliott Powell, and David Allison. These contributors offer bite-size practical guidance to help exhibitors navigate the complexities of trade shows.
Timeline
IMEX Group has operated for 25 years.
IMEX America is scheduled for October 13-15, 2026.
Roadmap
The masterclass series updates the IMEX Group trade show training ecosystem by formalizing expert advice into a structured digital format. This move reflects a broader trend of trade show organizers providing year-round value beyond the physical event dates.
Exhibitors should log into their accounts now to review the new training modules before the upcoming trade show season begins. Utilizing these resources can help teams better prepare their sales strategies and manage booth investments.
The takeaway
The addition of structured masterclasses indicates that exhibitors are increasingly seeking high-level professional development to justify their marketing budgets. Businesses that leverage these digital tools early may gain a significant competitive edge on the trade show floor.
What happens next
IMEX America is scheduled to take place from October 13-15, 2026.
Further reading
For more information on upcoming events and professional resources, visit the United States Business Travel section.
More information
To register for the event, visit the IMEX America registration portal.
Source note: This article includes information reported by Journaldespalaces.
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