Investor Urged Apple and Meta to Adopt Bitcoin
Tim Draper recommended that tech giants allocate four weeks of operating expenses into Bitcoin holdings.
Updated on Sept. 22, 2026 in Public Companies
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Investor Tim Draper has called on Apple and Meta to incorporate Bitcoin into their corporate treasury strategies. He suggested the companies hold enough of the cryptocurrency to cover four weeks of their operating expenses.
Why it matters
Draper argues that holding Bitcoin provides a hedge against traditional monetary risks and potential banking failures. He believes that relying exclusively on cash and bonds risks eroding the long-term purchasing power of corporate capital.
As of mid-2026, Apple reported $146.5 billion in cash and marketable securities, while Meta held $90.3 billion. These figures are contrasted against the U.S. federal government's $167 billion deficit recorded in August 2026.
The players
Tim Draper
He is a prominent venture capitalist and investor who advocates for Bitcoin adoption and holds a $250,000 price target for the asset.
Apple
It is a global technology company that reported $146.5 billion in cash and marketable securities as of June 2026.
Meta
It is the parent company of Facebook and Instagram that reported $90.3 billion in cash and marketable securities as of June 2026.
Microsoft
It is a multinational technology corporation whose shareholders voted down a Bitcoin treasury assessment proposal in late 2024.
The details
In an interview published September 21, 2026, Tim Draper proposed that major technology firms move beyond traditional cash holdings. While shareholders have previously rejected Bitcoin treasury proposals at Meta and Microsoft, Draper maintains a long-term price target of $250,000 for the cryptocurrency.
Timeline
Microsoft shareholders rejected a Bitcoin treasury proposal in December 2024.
Meta shareholders rejected a similar proposal on May 28, 2025.
Apple reported its quarterly cash and securities data as of June 27, 2026.
Meta reported its quarterly cash and securities data as of June 30, 2026.
Tim Draper urged Apple and Meta to hold Bitcoin on September 21, 2026.
Market Landscape
This recommendation follows a pattern set by previous shareholder efforts to integrate digital assets into corporate treasuries, such as the rejected proposal at Meta's May 28, 2025 annual meeting. Such moves highlight the ongoing tension between traditional corporate risk management and emerging alternative asset strategies.
Individual shareholders and users of these platforms do not face immediate changes to product pricing or service availability due to these treasury proposals. However, corporate adoption of Bitcoin would signify a major shift in how the world's largest companies manage their cash reserves and exposure to global monetary volatility.
The takeaway
The ongoing debate over corporate Bitcoin holdings reflects a broader investor push for alternative assets amid concerns regarding inflation and fiscal deficits. Investors should note that despite high-profile advocacy, major technology companies continue to prioritize traditional liquidity in their financial reporting.
Further reading
For more on corporate financial strategy and governance, visit Public Companies.
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Should large technology companies hold Bitcoin on their balance sheets?
