Cakes Launched Media Division With Documentary Premiere

The company has expanded into entertainment with the release of its first documentary.

Updated on Sept. 22, 2026 in Sex Life

A cinema camera sits on a dolly in a professional studio, lit by bright stage spotlights against a dark, industrial background. — Cakes has launched a new media business, Cakes Media, marking a transition into long-form creator-led entertainment with the premiere of its first documentary. AI Illustration. Upload story photo >

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Cakes has officially launched a new media business called Cakes Media. The move coincides with the September 22, 2026, premiere of its original documentary, Viral: The New American Dream.

Why it matters

The company aims to transition its business model from direct-to-consumer social selling toward creator-led entertainment. By producing long-form storytelling, the founders seek to leverage their established social media philosophy to build a broader portfolio of original content.

Cakes maintains a 75% profit margin on its product line, which has achieved a 5X return on ad spend. These figures anchor the business as it moves into the entertainment sector.

The players

Cakes

The company is a brand known for its nipple cover products and social selling strategy.

Caley Wildermuth

She serves as the head of content for the newly formed Cakes Media.

Emma Grede

She is a business leader and investor who provided funding to the company.

The details

The documentary, which was filmed throughout 2024 and 2025, will be featured on the Cakes Body YouTube channel. The content expansion is led by Caley Wildermuth, who recently joined the team as the head of content.

Filming for the documentary took place throughout 2024.
Production work on the project concluded in 2025.
The documentary premiered on September 22, 2026.

Culture Shift

The transition into media production highlights a broader societal shift where brands are increasingly prioritizing community-focused storytelling over traditional advertising. This movement mirrors the rise of creator-led entertainment brands that treat original content as a primary pillar of their growth strategy.

Customers can now view the documentary content directly on the brand's YouTube channel. This shift suggests that future product launches may be integrated into longer-form social media episodes rather than appearing as standalone advertisements.

The takeaway

Building a content ecosystem can provide companies with deeper engagement than traditional retail tactics alone. Readers interested in entrepreneurship may find that layering storytelling into their brand identity is an effective way to cultivate long-term customer loyalty.