Taylor Swift Authorized Song Use for Chiefs Promotional Video
The singer allowed her 2017 hit to soundtrack a promotional clip aired at Arrowhead Stadium.
Updated on Sept. 21, 2026 in Pop
Taylor Swift granted permission for her song 'Ready For It?' to be used in a promotional video that aired at Arrowhead Stadium. The clip was presented to fans prior to a Kansas City Chiefs football game.
Why it matters
The authorization highlights the ongoing intersection of high-profile music licensing and professional sports marketing. By allowing her tracks to feature in stadium promotions, Swift continues to influence the cultural environment surrounding the team.
The song 'Ready For It?' was originally released in 2017. The artist behind the track is 36 years old.
The players
Taylor Swift
She is a globally renowned singer-songwriter who has frequently been in the public eye regarding her high-profile attendance at NFL games.
Nikki Glaser
She is a prominent American stand-up comedian and television host who appeared in the promotional video.
Kansas City Chiefs
They are a professional American football team based in Kansas City that competes in the NFL.
The details
The promotional video featured comedian Nikki Glaser and included a jersey explicitly labeled 'Taylor's husband.' The content was broadcast over the stadium audio system at Arrowhead Stadium while Swift was in attendance for the game.
Timeline
The song 'Ready For It?' was first released in 2017.
The promotional video aired at the stadium in September 2026.
Industry Dynamics
This integration follows a pattern set by the NFL's stadium audio and video broadcast systems in curating high-profile pre-game entertainment. It reflects the broader trend of entertainment stars deepening their collaboration with professional sports franchises to amplify brand presence.
Fans attending games at Arrowhead Stadium can expect to see increased integration between popular music and team media content. This visibility shifts how supporters interact with stadium programming during pre-game ceremonies.
The takeaway
Licensing music for professional sports venues demonstrates how artists can leverage their existing catalogs to engage massive live audiences. Viewers should expect these types of cross-promotional appearances to remain a staple of the live sports experience.
Further reading
For more information on the latest industry trends, visit the Pop section.
Source note: This article includes information reported by GEO TV.
