Tapestry Appointed Phil Heuring to Leadership Team
Heuring joins as head of qualitative research for North America to integrate insights across the firm.
Updated on Sept. 21, 2026 in People
Tapestry has appointed Phil Heuring to serve as the company's head of qualitative research for North America. He joins the firm's senior leadership team to strengthen the integration of qualitative and quantitative research.
Why it matters
The appointment aims to bridge the gap between qualitative and quantitative research findings within the organization. This strategic move highlights Tapestry's focus on refining its research capabilities under the Screen Engine/ASI umbrella.
Heuring brings a decade of experience from his time at Greenberg to his new role. This appointment follows the 2021 acquisition of Tapestry by Screen Engine/ASI.
The players
Phil Heuring
He is the newly appointed head of qualitative research for North America at Tapestry who previously worked at Material and Greenberg.
Tapestry
This research agency is headquartered in London and operates as a division of the larger entertainment research firm Screen Engine/ASI.
Screen Engine/ASI
This firm is a major research and analytics organization that specializes in the entertainment and media sectors.
The details
Phil Heuring moves into this new leadership position after previously serving as senior vice-president of qualitative insights at Material. He will maintain his base of operations in the Bay Area while overseeing efforts for the North American region.
Timeline
Screen Engine/ASI acquired Tapestry in 2021.
Phil Heuring joined Tapestry in September 2026.
Market Landscape
This strategic hire follows the 2021 acquisition of Tapestry by Screen Engine/ASI. The move reflects a broader trend of integrating specialized research divisions to capture greater market share in the competitive analytics sector.
Clients of the firm may see refined research deliverables as the company works to integrate its qualitative and quantitative insights. This move primarily affects organizational structure and does not immediately change retail pricing or service availability for individual consumers.
The takeaway
The hiring of experienced leadership to unify research methodologies serves as a common strategy for firms looking to provide comprehensive data sets. Integrating diverse streams of information often allows research companies to offer more value to their client base.
Further reading
For more on industry shifts and leadership changes, visit our People section.
Source note: This article includes information reported by Research Live.
