Stellantis Restricted 2027 Vehicle Price Advertising
The automaker has banned dealers from publicly listing prices below the manufacturer's suggested retail price.
Updated on Sept. 21, 2026 in Buying/Selling
Live Poll
Do you prefer when car dealers are required to show their lowest possible prices online?
Stellantis has implemented a new policy prohibiting dealerships from advertising 2027 model-year vehicles below the manufacturer's suggested retail price (MSRP). The move aims to protect brand value and curb aggressive marketing tactics.
Why it matters
The company introduced these restrictions to prevent brand value erosion after observing discounting levels that significantly outpaced the rest of the automotive industry. By limiting public price displays, the policy also seeks to minimize potential bait-and-switch advertising.
Stellantis discount rates have reached 3 times the industry average, with some U.S. dealerships previously advertising prices 20% below MSRP. While public displays are now restricted, dealers remain authorized to sell vehicles below the MSRP through private negotiations.
The players
Stellantis
Stellantis is a multinational automotive manufacturing corporation that manages a diverse portfolio of vehicle brands.
The details
Consumers looking for the lowest price will now be required to visit a dealership in person, call, or email to request a custom quote. Phrases such as 'Click here for lower prices' or 'Inquire for additional discounts' are now prohibited in public listings.
Timeline
The new Stellantis advertising policy was reported on September 21, 2026.
Roadmap
This policy marks a departure from the automotive industry's historic reliance on aggressive digital pricing strategies to drive traffic to showrooms. By prioritizing brand integrity over deep public discounts, Stellantis is attempting to stabilize its market position against rival automakers.
Car buyers will no longer be able to compare the lowest possible prices directly on dealer websites for 2027 models. You should expect to spend more time contacting individual dealerships directly to receive accurate pricing information before making a purchase.
The takeaway
When shopping for new vehicles, leverage direct communication with sales departments to secure competitive offers now that public web listings are limited. Verify all final pricing through official quotes rather than relying solely on online advertisements to ensure you receive available discounts.
Further reading
Learn more about current market trends and consumer trends in the United States Buying/Selling section.
Live Poll
Do you prefer when car dealers are required to show their lowest possible prices online?
