Ollie Will Launch Holiday Feast Dog Food Recipe
The limited-edition meal for dogs features turkey and seasonal vegetables and will be available starting in October.
Updated on Sept. 21, 2026 in Pets — General
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Ollie will debut its Holiday Feast dog food recipe in October 2026, offering a seasonal meal containing turkey, green beans, sweet potatoes, cranberries, and butternut squash. The recipe is formulated to meet AAFCO nutrient standards for dogs of all life stages.
Why it matters
As 96% of American dog owners provide special food to their pets during the holidays, this product launch caters to the growing trend of integrating pets into traditional holiday celebrations. Research shows that 73% of owners now consider their dog an official member of their holiday festivities.
The Holiday Feast recipe consists of turkey, green beans, sweet potatoes, cranberries, and butternut squash. It meets AAFCO nutrient standards for all life stages, and supplies will be limited.
The players
Ollie
This company is a direct-to-consumer pet health brand that specializes in fresh-cooked dog food formulated by veterinary nutritionists.
Petco
This nationwide retailer is a major pet health and wellness company that provides a broad range of pet supplies, services, and nutrition products.
The details
Developed by Ollie employees, the meal is designed as a holiday-specific offering for canine consumers. The company reports that 47% of dog owners currently wrap presents for their pets, while 23% spend at least $100 on holiday gifts for them annually.
Timeline
October 6, 2026: The recipe becomes available for existing Ollie Pack members.
October 8, 2026: New customers can purchase the recipe at Ollie.com.
October 9, 2026: The product reaches retail shelves at Petco locations.
Culture Shift
The introduction of a specialized holiday meal reflects the broader humanization of pets trend as owners increasingly treat animals as family members. This shift drives demand for premium products that mirror traditional human holiday dining customs.
Pet owners can access the new recipe online or through retail partners to incorporate a seasonal meal into their dog's holiday routine. Because supplies are limited, customers may want to plan their purchases ahead of the October release dates.
The takeaway
The rise of holiday-themed pet food marks a significant shift in how owners approach pet care during festive seasons. Owners should verify that new, limited-time diets align with their dog's specific nutritional requirements before introducing them to a holiday meal.
Further reading
For more on industry trends regarding animal care, visit our Pets — General section.
More information
View the complete ingredient profile and availability details on the Ollie dog food product page.
Source note: This article includes information reported by Petfood Industry Community.
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