Wisevoter
U.S.

Nvidia RTX 60 Series Will Arrive in 2028

The upcoming RTX 60 series graphics cards will reportedly launch in 2028 as Nvidia prioritizes enterprise hardware.

Updated on Sept. 21, 2026 in Semiconductors

Isometric editorial illustration of stacked silicon wafers on a pedestal, representing semiconductor supply chain priorities.
Nvidia is delaying the launch of its RTX 60 series graphics cards until 2028, opting to prioritize high-demand data center and workstation hardware. AI Illustration. Upload story photo >

Live Poll

Is now a good time to purchase a high-end graphics card for your personal computer?

Hardware leaker Kopite7Kimi reports that Nvidia plans to delay the release of its RTX 60 series GPUs until 2028. This shift comes as the company prioritizes wafer supply and resources for its high-demand data center and workstation products.

Why it matters

Nvidia is choosing to focus on more profitable enterprise data center hardware to meet demand from hyperscalers while managing high component costs for consumer-facing manufacturing. This strategy highlights the company's commitment to the AI-driven data center market over consumer gaming GPUs.

Nvidia currently expects to generate $20 billion from Vera Rubin in Q3 2027. Meanwhile, RTX 5090 GPUs are appearing in online listings at prices exceeding $9,000, and current hardware utilizes 3GB GDDR7 VRAM chips.

The players

Nvidia

Nvidia is a global technology company known for designing and manufacturing graphics processing units and AI-focused hardware.

Kopite7Kimi

Kopite7Kimi is a prominent hardware leaker who frequently provides accurate early details regarding upcoming semiconductor and graphics card releases.

TSMC

TSMC is the world's largest independent semiconductor foundry that produces advanced process nodes for companies like Nvidia.

The details

Nvidia continues to allocate its TSMC wafer supply toward enterprise products rather than consumer components. The upcoming RTX 60 series is expected to utilize the Rubin architecture, marking a shift from the TSMC 4N process nodes used in the 40 and 50 series.

Timeline

  1. Nvidia expects $20 billion in revenue from Vera Rubin in Q3 2027.

  2. The RTX 60 series is projected for a potential 2028 release.

Roadmap

The transition to the Rubin architecture reflects a wider industry pivot toward AI-optimized hardware over traditional gaming performance. By delaying the RTX 60 series, Nvidia positions itself to maximize dominance in the data center market while navigating limited manufacturing capacity at TSMC.

Gamers looking for the next leap in performance may face a longer wait, as Nvidia prioritizes inventory for enterprise clients. With current high-end cards like the RTX 5090 carrying premium price tags, buyers should expect consumer-grade GPUs to remain a secondary focus in the near term.

The takeaway

Nvidia is prioritizing data center infrastructure over its consumer graphics segment to maximize revenue. Consumers should plan for extended release cycles as the company continues to favor enterprise-grade product allocations.

Further reading

For more on the latest market trends, visit the Semiconductors section.

Live Poll

Is now a good time to purchase a high-end graphics card for your personal computer?