Muse Changed Social Media Handles for Meta AI

The band updated their online presence after negotiating a trademark agreement with Mark Zuckerberg.

Updated on Sept. 21, 2026 in Artificial Intelligence

Bold vector illustration featuring a brass tuning fork placed beside a stack of translucent network cubes, representing branding and intellectual property alignment. — The rock band Muse reached a trademark agreement with Meta to clarify branding distinctions between the band and the company's new AI assistant. AI Illustration. Upload story photo >

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The rock band Muse has adjusted its social media handles to avoid conflicts with Meta's newly launched AI assistant. Matt Bellamy secured a trademark agreement with Mark Zuckerberg, allowing both the AI platform and the band to coexist.

Why it matters

The move prevents potential branding confusion as Meta expands its AI presence. The arrangement formalizes a clear distinction between the band's musical identity and the tech company's software.

Meta launched its AI assistant in the United States during the week of September 21, 2026. The technical resolution required the band to update their X handle to @Musetheband and their Instagram profile to @museband.

The players

Muse

A British rock band known for their multi-platinum albums and high-energy stage performances.

Matt Bellamy

The lead vocalist, primary songwriter, and guitarist of the rock band Muse.

The details

Matt Bellamy reached out to Meta's leadership to address the handle overlap following the development of the AI. The resulting trademark agreement confirms the band retains rights to use the Muse name for their music and merchandise while Meta utilizes it for the AI assistant.

June 2026: Muse released the song The Wow! Signal.
Week of September 21, 2026: Meta AI launched in the United States.
Autumn 2026: Muse will perform arena tour dates across the UK and Europe.
2027: Muse is scheduled to headline the Hurricane and Southside festivals.

The Tech Race

The agreement highlights the increasing collision between traditional brand assets and the rapid deployment of artificial intelligence tools. This development reflects a wider shift as major tech companies navigate legacy trademark issues while scaling new software platforms.

Fans of the band should note the updated handle names to ensure they are following the correct official accounts. The change does not affect existing music access, merchandise availability, or concert ticket purchasing for upcoming tour dates.

The takeaway

Naming conflicts are becoming more common as AI companies launch products with broad, common language titles. Intellectual property holders can resolve these issues through direct negotiation and formal trademark agreements to avoid brand dilution.