Glance Partnered With True Fit for AI Shopping

The integration aims to reduce online shopping returns by providing personalized size recommendations.

Updated on Sept. 21, 2026 in Artificial Intelligence

Modern apparel boutique interior with minimalist garments on sculptural mannequins, representing an advanced digital retail environment. — Glance has partnered with True Fit to integrate sizing intelligence into its AI shopping platform, aiming to reduce online apparel return rates. AI Illustration. Upload story photo >

Live Poll

Do you trust AI-driven fit recommendations to improve your online clothing shopping experience?

Glance has partnered with True Fit to integrate advanced sizing intelligence into its AI personal shopping platform. The collaboration uses historical transaction data to help shoppers find the right fit, addressing a common pain point in digital retail.

Why it matters

By incorporating fit-prediction technology, the partnership seeks to lower return rates and increase consumer confidence in online clothing and footwear purchases. Currently, over 70 percent of shoppers already ask AI agents questions related to product fit.

True Fit technology covers more than 91,000 apparel and footwear brands, while the Glance platform currently operates on 60 million devices. The dataset draws from nearly two decades of combined purchase and return outcomes.

The players

Glance

Glance is a technology company that operates an AI-driven personal shopping platform across 60 million devices.

True Fit

True Fit is a data-driven platform that provides sizing intelligence based on nearly two decades of transaction and return records.

The details

Glance will embed True Fit's Intelligence Layer directly into its conversational product discovery and virtual try-on tools. This system analyzes massive volumes of past shopping behavior to predict size suitability before a customer finalizes an order.

Sept 22-24, 2026: The RetailClub AI Festival takes place in Huntington Beach.
2026 holiday season: Integration of the Intelligence Layer into the shopping experience begins.
2027: Broader availability of fit-integrated virtual try-on capabilities rolls out to merchants.

The Tech Race

This integration reflects the ongoing push to evolve AI shopping assistants from basic chatbots into tools that provide expert, data-backed guidance. The technology replaces static sizing charts with predictive modeling to better compete in the crowded e-commerce sector.

Shoppers can expect fewer sizing discrepancies when buying clothing online, which simplifies the purchasing process and reduces the need for return shipping. Users will begin to see these fit-integrated recommendations within their shopping interfaces starting during the 2026 holiday season.

The takeaway

Online shoppers should look for AI-powered sizing tools to help navigate brand-specific fit differences during upcoming holiday purchases. This shift highlights a broader move toward using predictive analytics to minimize the traditional inconveniences of digital retail.