Muse App Has Reached Number One on US App Store
The new AI application climbed to the top of the store rankings just ten days after its public launch.
Updated on Sept. 18, 2026 in Artificial Intelligence
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Meta saw its shares rise 0.6 percent after the Muse app reached the number one spot on the US App Store. The AI tool, which launched on September 8, 2026, secured this position in less than two weeks.
Why it matters
The app's rapid ascent highlights consumer interest in new AI tools integrated within existing communication platforms. Meta plans to further expand the platform's reach through future integration with its AI glasses hardware.
The Muse app handles complex, multi-step tasks by executing them within secure cloud environments and integrates directly into WhatsApp chats. Users can access two subscription tiers priced at $20 and $100 per month.
The players
Meta
Meta is a multinational technology conglomerate that develops social media platforms and hardware including AI-integrated glasses.
The details
By integrating directly into WhatsApp, Muse allows users to leverage AI capabilities within their existing chat flows. The app recorded over 83,000 downloads in its first few days of availability, significantly outpacing the 46,000 downloads seen by the standalone Meta AI app.
Timeline
September 8, 2026: The Muse app launched to the public.
September 18, 2026: Muse climbed to the number one spot on the US App Store.
The Tech Race
This development positions Meta to compete more aggressively in the AI software sector, potentially moving beyond the shadow of the $18 billion settlement related to social media practices. The focus on hardware integration suggests an attempt to replicate the early mobile dominance of the smartphone era.
Users can access advanced AI features directly inside their WhatsApp chats without needing to switch between different applications. While the basic functionality is available, access remains restricted to the United States and requires either a $20 or $100 monthly subscription for premium features.
The takeaway
The rapid success of the Muse app demonstrates a shift toward integrating generative AI into existing social messaging workflows. Users should weigh the $20 or $100 monthly subscription costs against the time-saving benefits of the app's cloud-based task automation.
Further reading
For more information on the current landscape of new tools, visit our Artificial Intelligence section.
More information
For more information, visit the Muse AI web portal.
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